The Josh Gordon Group blog

On demand webinar: What will the IP transition mean to you?

Webinar: IoT Opportunities for Security Industry Suppliers, on demand

Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

Is your company newsletter "all about us"?

User stories: great for sales support, poor for SEO or converting sales leads

A universal template for corporate change from...Microsoft?

Fast food photos in ads vs. reality: great marketing or false advertising?

How blog content became a pool company's best salesperson

Which content is most persuasive? Free on demand webinar

Rethinking B2B print advertising for a digital marketing world

No solicitations allowed except for ours!

Sample - How To Post

When marketers look at you, what do they see?

Jerry Sienfeld marketing video

A marketing manager's incomplete guide to sidewalk signs

Video: Should I publish a companion digital magazine for my website?

Olympics TV viewing is a “circle model” of consumption

Funny video on the marketing metrics of click-throughs

Join me for a FREE educational webinar on mobile TV production on Jan 23rd

The secret of developing breakthrough products

TV production formats: 1080p and 4K to push out 720p, 1080i sticks around

Broadcast Engineering in 2003: so many ads it broke the desk, now gone

Twitter: the new security threat for sports staduims

Marketing effectiveness in the security industry: FREE webinar Oct 24

Never forget to ask your customers.... “would you do it?”

Digital magazines: the worst possible digital ad media...except for all the others

But what was the content marketing plan?

Blogs and websites: like peanut butter and jelly

Content is still King, but audience is Ace

Chris Brogan's Twitter humor

Why it is worth publishing a newsletter with a 25% open rate

The $877.9 million Twitter content strategy

Jobs Vs Gates. How Jobs puts his idea in your mind, not just on the screen

Start your next presentation with a story, not a joke

Is 4K UHDTV the future of sports production? Join me on a live webinar, Thursday 9/26, 11 AM EDT

Very proud to have the Sports Video Group cover our upcoming study

Does B2B marketing communicate well to corporate management?

B2B marketing stories sell, but not when they are about you

Video: Steve Jobs marketing strategy to turn around Apple

Jeff Jarvis video "Your Customers Are Your Ad Agency"

FREE NAPR Linkinar today at 1 PM

Angie, on why the Angie’s List marketing plan has a print magazine

Top 10 lessons on motivating customers to buy

Does your website content “show up and throw up?”

A marketer predicts an Obama win by evlauating sales skills

The hidden marketing power of surveys

How much of your thought leadership content is fake?

Video: How the shift to owned and earned media hurts B2B marketing

Should your emphasis be on earned, owned, or paid media?

Social and digital media myopia in B2B marketing

Better lead generation by dropping the illusion of control

How ideas sell in B2B marketing

Does your current media plan reach new customers?

Digital magazines surprise in B2B marketing study

Does educational content just develop customers for competitors?

Surveys in B2B marketing: are more black men in jail than college?

B2B marketing is 5x more persuasive with customers than non-customers

Do you need a "Digital Sales Force" to help your physical one?

Keeping the penguins and Google happy

How blog content became a pool company's best salesperson

User stories: great for sales support, poor for SEO or converting sales leads

Exploiting content marketing's dirty secret: most content is a commodity.

A history of content marketing in under 3 minutes

Message to marketers: "We are all publishers now."

Advertising in an fragmented world is more work

Content creation becomes the top SEO tactic

Get a Recession Sales Strategy...for free!

Is your company newsletter "all about us"?

The failed content strategy of CNN

As social media saves the broadcast market, can it help yours?

Lady Gaga,CMO

Google: Want better SEO? Improve your content.

Search is first source for company news, then online news, then print

A marketing definition of “content”

The most profitable content is relevant content

The customer feedback salepeople miss that social media hears

Steve Jobs shows that great content always finds a way

Am I (still) the grandfather of Sales 2.0?

Most marketers: Social Media is cheap and cool but not very effective

Content Marketing Lessons of the Top 10 Retweets of 2010

Social media function: customer acquisition or retention?

What does online influence actually look like? Looks like content

Fisher Institute for Professional Selling’s annual event