The Josh Gordon Group blog

How blog content became a pool company's best salesperson

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.  

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Topics: company blog, anticipating consumers, strategic content, blog, selling content, consumer questions