Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.
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Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores
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Topics: B2B suppliers, B2B marketing, non-customers, John Luff, HD Consulting, Tom Canavan, Signiant, Improving Marketing Effectiveness, Josh Gordon Group, B2B technology marketing, Josh Gordon