Thought Leadership Programs
These thought leadership programs raised the perception of their sposoring organizations. Each driven by a strong and original idea and delivered through mulitiple media including a white paper, live event, research report, published articles, PR, or videos.
Efficiency and Sustainability Gains in ATSC 3.0 Deployments
The study documents the ongoing efficiency gains of ATSC 3.0 spectrum and how it is contributing to the efficiency of 5G and streaming services.
One World Trade Center Transmission System
The story of the rebuilding the transmission system at ONE World Trade Center, told by the people who who did it.
Building TV Facilities in a Time of Multiple Technology Transitions
Produced for my local NY SMPTE section with a panel of some of the TV industry's brightest minds.
Security Industry Marketing Effectivness
SIA wanted to help its members become better marketers. I conducted a survey that measured marketing effectiveness among top security industry suppliers, organized and hosted 5 webinars, and gave a live presentation at the ISC West trade show (the largest in the security industry), which is owned by SIA.
The Challenges of Mobile TV Production
This white paper offered unique insights into what sales strategies should be used to sell during a recession Soon after its release, it became the #1 most downloaded financial management white paper on ZDNet's worldwide network of websites for 6 months, leading 200 other white papers. It was covered by Forbes, BusinessWeek, Entrepreneur, Inc., Fast Company, Sales & Marketing Management, Internet Week, Information Age, Sales Management 2.0, and Smart Biz. Kraft Foods requested permission to use the findings for training of their sales directors in 64 countries. After the success of the white paper, Oracle sponsored a series of sales training videos.
National Public Radio Technology – Wheatstone Corp
At a time when NPR budgets were being strained, this study measured the potential that new technologies such as streaming and HD radio held for NPR stations. This study was created as a service to APRE, the association of NPR engineers, and was first presented at the association's annual convention.