Testimonials For
Marketing Services
Mark Aitken
SVP of Sinclair Broadcast Group
President of ONE Media Technologies
Josh Gordon has a rare ability to generate fresh, actionable ideas that produce meaningful, measurable business results. He takes the time to understand both the technical and commercial objectives of an organization, internalizes them, and returns with ideas that are not only original, but also practical and achievable.
What distinguishes Josh is his willingness to go beyond conventional market research. He develops custom surveys, engages directly with end users and their communities, and asks the questions that uncover customer motivations, concerns, and unmet needs that many organizations never identify.
Josh works as a true partner—alongside the team, not at arm’s length. He brings intellectual curiosity, strategic insight, and a strong bias toward execution. I would recommend him without hesitation to any organization seeking original thinking that can be translated into successful, real-world strategies.
Sang Jin Yoon
SVP Business Development of DigiCAP
Over the past seven years, Josh Gordon has served as DigiCAP's Fractional Chief Marketing Officer and has played a pivotal role in establishing our presence in the U.S. broadcast television market. When we began working with Josh, our flagship ATSC 3.0 software platform, DigiCaster, had no U.S. installations. Today, it is the dominant product in the market, used at over half of all ATSC 3.0 TV stations.
Josh's strength lies in translating complex technology into compelling business value. Rather than relying on conventional marketing, he positioned DigiCAP as a trusted thought leader through white papers, webinars, conference presentations, executive messaging, and strategic partnerships.
Josh became a valued extension of our executive team, consistently demonstrating strategic insight, professionalism, and a long-term commitment to our success.
We highly recommend him to any technology company seeking an experienced Fractional CMO who can build market awareness, establish industry credibility, and accelerate business growth in complex B2B technology markets.
Barbara Lange
Founder and CEO of Kibo121
I have worked with Josh Gordon during two different phases of my career, first as Executive Director of SMPTE and now as Founder of Kibo121. In both settings, Josh has stood out for his persistence, creativity, and intellectual rigor.
Josh has also embraced the growing importance of sustainability in the media industry. He brings curiosity and commitment to the issue, looking for practical ways to help organizations understand it and take meaningful action.
I have seen Josh take ideas that initially struggled to gain traction and rework them into something clearer and more effective. He understands both the technical details and the business value, and knows how to connect the two.
Any organization working with Josh will benefit from his expertise, sound judgment, and commitment to getting the message right.
Gary Snow
President/Founder of Wheatstone Corp.
We needed an idea to market a new technology that connected all our products into a distributed network. Josh came up with the idea to call it ”The Intelligent Network” and helped us design a campaign around it. I don’t think we ever matched that stroke of inspiration, and we still use the name today.
Sean Moran
COO of Kokusai Denki Electric America
I hired Josh Gordon to improve the marketing of our broadcast camera division as we’ve been known mostly for our engineering and not our marketing. At the start, Josh engaged our customers, systematically found out what drives them to support our products, and found inventive ways to approach and motivate them. He initiated a series of marketing tactics that included building a customer database, launching a series of promotional newsletters, and reshaping our ad messaging all to help differentiate our products in an incredibly competitive market.
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Over the years he has consistently come up imaginative ways of presenting our products so their unique advantages standout and stick with current customers and new potential buyers. I especially like the programs we have developed with Josh him that have advanced our sales efforts. His efforts have proved to be a great success.
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In short, Josh helped put us on the map! His ongoing efforts have made a difference in our industry presence and our sales. I would recommend Josh to anyone looking for marketing services to grow their business.
Cameron Francis
CEO of Beehive Broadband
I have known Josh Gordon for about 15 years. Josh is very recognizable and respected within the Broadcast and Telecommunications industries. I have sought his expert advice on numerous occasions. Josh has his finger on the pulse of the industry and his advice is always spot-on.
Mark Gray
President and CEO at Gray Meta
When I hired Josh Gordon to oversee Archimeda’s (and subsequently GrayMeta Inc.) PR and marketing we were a small, two year startup with an amazing product, but with no significant support from the trade press despite many press releases and meetings at trade shows.
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Josh started by interviewing our customers and industry editors. Soon he proposed a new fresh way to explain our product to them. When his first press release went out it was like someone had flipped a switch. The publications and websites that seemed to be ignoring us ran it, many adding commentary or calling for interviews. Overnight, we were on the map!
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Besides fresh approaches to messaging, Josh also organized events. Defying the perception that a tiny start up could not compete for press attention at the biggest international trade show in our industry, he organized and hosted an event where editors were treated to a high level educational event, followed by our product announcements. Major write ups followed.
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Josh can find fresh, inventive messaging and marketing strategies that generate results. If you need help with your PR or marketing I highly recommend him.
Phil Cindrich
President of MYAT
Marketing has always been a challenge for MYAT, because we serve a very specific segment within the broadcast equipment marketplace. Josh has been very helpful in allowing us to more accurately define our market, and to develop fresh ways to communicate with that market. First he helped us build a targeted database to reach our audience while also helping us to make our messaging more persuasive. Then he raised our profile by organizing an event during the largest trade show in our industry (The NAB). He took our recent participation in one of the largest builds events in industry (the building of transmission center at One World Trade Center in NYC) and organized a presentation where we were able to share the stage with the other major participants in the project. The event was an incredible opportunity for MYAT to share the stage and be seen with some of the giants of our industry and gain exposure and credibility that will last for years to come.
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If you need a marketing strategist who can think outside the box and come up with ways to help you reach your marketing objectives, I highly recommend Josh Gordon and his team.