Sales Leads for Small B2B Markets Using LinkedIn
Microsoft bought LinkedIn in 2016 for $26.2 billion and accelerated its development as a B2B marketing platform. Because LinkedIn has records and data on most US business professionals it has excellent targeting potential.
But LinkedIn is optimized for targeting larger B2B markets. Their minimal recommended audience for sponsored content ads is 300,000 individuals. What if your target audience has only 5,000 to 50,000 decision makers?
LinkedIn has the data to enable targeting smaller groups, but to protect the privacy of users, does not provide it directly. We specialize in generating sales leads in smaller markets by creating LinkedIn targeting and content development strategies that find sales leads.
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