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title: resources
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#   More free resources for marketing designed to increase sales

# Which kind of content is most persuasive? Watch a free webinar from a BrightTALK Content Marketing Summit

[![describe the image](https://www.joshgordon.com/hs-fs/file-18225336-png/images/brighttalk_logo.png?width=300&height=84&name=brighttalk_logo.png)](http://www.brighttalk.com/webcast/7489/41949)This webinar was based on our research study ranking the persuasiveness of different kinds of content commonly used in marketing campaigns. Some types of content frequently used by marketers fell flat, while others did better than expected. In a time when the way customers receive and consume content is rapidly changing, this study found that the kinds of content that persuade has also changed. Click[ HERE](http://www.brighttalk.com/webcast/7489/41949)

 

# Develop a recession sales strategy: Watch free training videos sponsored by Oracle

**![describe the image](https://www.joshgordon.com/hs-fs/file-18230219-png/images/susanna_and_josh.png?width=199&height=183&name=susanna_and_josh.png)**

Susanna Pollack, Senior VP of Sales Worldwide for BBC America, interviews Josh Gordon on what it takes to develop a sales strategy to succeed in the recession. These three videos were produced for Oracle Corporation by The Customer Collective, based on findings from our research study and white paper, "What is Your Recession Sales Strategy?" We hope they help! Click [HERE](https://www.youtube.com/watch?v=qqmEQcygxck)

 

 

# The case for publishing companion digital magazines and apps for websites, produced by the iab

In this webinar from[![describe the image](https://www.joshgordon.com/hs-fs/file-18227301-gif/images/iab-logo.gif?width=178&height=91&name=iab-logo.gif)](http://bcove.me/6c4fx2zm) the Interactive Advertising Bureau entitled, "Should my website publish a digital magazine or digital magazine app?", Josh Gordon uses findings from our groundbreaking research study, "The Case for Advertising in Interactive Digital Magazines," to make the case for building companion digital magazines or magazine style apps for websites. Click [HERE.](http://bcove.me/6c4fx2zm)

 

# Video: Presentations That Change Minds

 

In this three minute video shot at McGraw-Hill's London TV studios, author Josh Gordon explains how persuasive presentations are different, why you should start your next presentation with a story and not a joke, and why he wrote the book, *Presentations That Change Minds*. 

# Audio interview: motivating salespeople in hard times

 Listen as Magazines Canada inteviews Josh on how to keep sales people motivated during the recession. Click [HERE   
](http://www.magazinescanada.ca/uploads/File/Shared/audioclips/JoshGordon.mp3)

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© 2012. Josh Gordon Group. All Rights Reserved  
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| © 2012. Josh Gordon Group. All Rights Reserved Josh Gordon Group, 249 Smith Street Suite #105, Brooklyn, NY 11231 \|  718 802 0488 Lead Generation  \|  Inbound Marketing  \|  Content Development  \|  Training  \|  Alethea Research  \|  Books   |