This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
The Josh Gordon Group blog
Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing
Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines.
Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.
Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores