The Josh Gordon Group blog

When marketers look at you, what do they see?

Posted by Josh Gordon on Fri, Apr 18, 2014 @ 12:04 PM

This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

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Topics: marketing, metrics, security study, polls, apps, promotional information, security industry, SIA, digital magazines, advertising, trade magazines, print media, educational information

Video: Should I publish a companion digital magazine for my website?

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM
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Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing

Digital magazines: the worst possible digital ad media...except for all the others

Posted by Josh Gordon on Mon, Sep 30, 2013 @ 16:09 PM

Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines. 

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Topics: electronic advertising, digital media, digital magazines

Digital magazines surprise in B2B marketing study

Posted by Josh Gordon on Mon, Jun 11, 2012 @ 09:06 AM

Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.

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Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores