Angie Hicks Bowman, co-founder of the home service rating company that carries her name, is one of the smartest marketers I have ever interviewed. She started her company as "Columbus Neighbors," personally going door to door in Columbus, Ohio to sign up members and collect ratings on local contractors. After her first year of door knocking, her company had 1,000 members. Today, that number is over 1.5 million paid members.
The Josh Gordon Group blog
Topics: Angie's List, print magazine, purpose driven, Columbus Neighbors, Angie Hicks, Angie Hicks Bowman, marketing plan, Angie's List magazine, magazine experience