The Josh Gordon Group blog

Olympics TV viewing is a “circle model” of consumption

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM

In a recent column in the Denver Post,  TV critic Joanne Ostrow reports on a new way to describe an idea that has been kicking around for years. It came to light as she quoted NBC Sports Group Chairman Mark Lazarus, "the Olympics have always been a glimpse into the future” in terms of media behavior and the way companies release material. What they’re finding is a “circle model,” in which digital consumption drives people back to TV which drives them to digital." Lazarus further explained, 

"For instance, a huge percentage of people who watch live events on NBC Sports Network watch again on NBC in primetime to see the curated, packaged stories. Will the circle be unbroken? The many networks of NBC Universal would like to keep you in that loop.”

Is the "circle model of consumption" a limpse into the future of TV? Some say it is the present. But regaurless of what it si called, the real challenge is to make this model work with day to day TV, without a huge marquee event like the Olympics driving it. 

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Topics: audience building, Olympics, consumption models, media behavior, live production, Television production, online content, Broadcast, attract online traffic, NBC

Join me for a FREE educational webinar on mobile TV production on Jan 23rd

Posted by Josh Gordon on Sat, Jan 11, 2014 @ 19:01 PM


Struggling to stay efficient in your truck/OB productions?

You’re not alone. We have answers that can help.

Live programming, especially sports, continues to drive technology in the broadcast business. In fact, it’s one of the last remaining bits of “see it now” television that broadcasters crave to satisfy viewers and advertisers alike.

Join us for a free Webinar, as industry researcher Josh Gordon joins truck production legend George Hoover, from NEP, in a discussion about the challenges truck pros are facing. Using results from a recent survey of broadcasters, our host and his guest will identify key problem areas that put a strain on truck production and suggest how they can be overcome.

Come and explore the trends this survey has uncovered and listen as we discuss ways you can adapt and be ready for the future.

The webinar will address:

  • Truck set up challenges
  • Live control room challenges
  • Big trucks vs. small trucks
  • Truck economics
  • Questions and answers

Webinar is scheduled for Thursday, January 23rd 
8:00 am PST, 11:00 am EST,
5:00 pm ET, 4:00 pm GMT

→ Free registration here


About the presenters

Josh Gordon, is president of the Josh Gordon Group, a marketing service company that helps organizations succeed through a greater understanding of technology trends and customer needs via research. He is well known in the television technology market as an early trend spotter and is the author of several books on the sales and marketing


George Hoover is Chief Technology Officer of NEP. Mr. Hoover is a three time Emmy winner, and was awarded the Broadcasting & Cable Technology Leadership Award, inducted into the Sports Video Group Hall of Fame and named a Fellow of the Society of Motion Picture and Television Engineers. He is also co-author of the book, “TV on Wheels, The Story of Remote Television Production."

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Topics: NEP, Miranda Technologies, TV production trucks, George Hoover, live production, Mobile production