The Josh Gordon Group blog

Video: Should I publish a companion digital magazine for my website?

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM
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Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing

Digital magazines surprise in B2B marketing study

Posted by Josh Gordon on Mon, Jun 11, 2012 @ 09:06 AM

Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.

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Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores