Sergio Zyman was VP of marketing at Coca-Cola during 1985 during one of the biggest marketing flops in business history: the introduction of New Coke.
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Topics: selling with surveys, marketing stories, stories that sell, marketing strategy
We get it, stories sell. They help customers remember key points even as they are overwhelmed with facts. When winning new business in the time before first sales contact this is critical as there are no salespeople to reinforce points made. But if the stories are only about your company and products they can sound like a sales pitch and be quickly forgotten. Stories that sell best describe B2B problem solving situations similar to those being experienced by customers. In short, the stories are about your customers, not you or your company. Our friend Jill Konrath explains:
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Topics: problem solving, B2B marketing, Jill Konrath, marketing stories, stories that sell, educational content, BtoB, winning new business