You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down.
The Josh Gordon Group blog
Jeff Jarvis video "Your Customers Are Your Ad Agency"
Topics: new custoerms, content strategy, B2B marketing, seo, search, Google rankings, changing customer, marketing strategy, marketing content, advertising, On line content, earned media, Website
Does your current media plan reach new customers?
In today's highly fragmented communications environment your company’s media choices can become a self-fulfilling prophecy.
Topics: new custoerms, new business, non-customers, e-newsletter, advertising, media plan, existing customers