--- title: Blog | digital media description: digital media | --- [![jg-logo-horizontal-826-web.gif.png](https://www.joshgordon.com/hs-fs/hubfs/Josh_Gordon_Dec2015-theme_Images/jg-logo-horizontal-826-web.gif.png?width=800&height=210&name=jg-logo-horizontal-826-web.gif.png "jg-logo-horizontal-826-web.gif.png")](https://www.joshgordon.com/) - [HOME](https://www.joshgordon.com/) - [ABOUT US](https://www.joshgordon.com/about-us) - [BLOG](https://strategiccontentgroup.hs-sites.com/blog) - [RESOURCES](https://www.joshgordon.com/resources) - [PRESS](https://www.joshgordon.com/press) - [CONTACT](https://www.joshgordon.com/contact) Loading # The Josh Gordon Group blog ## [Which content is most persuasive? Free on demand webinar](https://www.joshgordon.com/blog/bid/349566/Which-content-is-most-persuasive-Free-on-demand-webinar) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Fri, Jun 27, 2014 @ 11:06 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-1109042331-png/images/brighttalk_logo1.png) ](https://www.joshgordon.com/blog/bid/349566/Which-content-is-most-persuasive-Free-on-demand-webinar) [Read More](https://www.joshgordon.com/blog/bid/349566/Which-content-is-most-persuasive-Free-on-demand-webinar) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/349566/Which-content-is-most-persuasive-Free-on-demand-webinar#comments-listing) Topics: [webinar](https://www.joshgordon.com/blog/topic/webinar), [marketing](https://www.joshgordon.com/blog/topic/marketing), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [marketing effectiveness](https://www.joshgordon.com/blog/topic/marketing-effectiveness), [marketing content](https://www.joshgordon.com/blog/topic/marketing-content), [educational content](https://www.joshgordon.com/blog/topic/educational-content), [BrightTALK](https://www.joshgordon.com/blog/topic/brighttalk), [consumer habits](https://www.joshgordon.com/blog/topic/consumer-habits), [marketing campaigns](https://www.joshgordon.com/blog/topic/marketing-campaigns) ## [Video: Should I publish a companion digital magazine for my website?](https://www.joshgordon.com/blog/bid/336919/Video-Should-I-publish-a-companion-digital-magazine-for-my-website) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Fri, Feb 21, 2014 @ 11:02 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-539260332-png/images/picture1.png) ](https://www.joshgordon.com/blog/bid/336919/Video-Should-I-publish-a-companion-digital-magazine-for-my-website) [Read More](https://www.joshgordon.com/blog/bid/336919/Video-Should-I-publish-a-companion-digital-magazine-for-my-website) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/336919/Video-Should-I-publish-a-companion-digital-magazine-for-my-website#comments-listing) Topics: [content](https://www.joshgordon.com/blog/topic/content), [content marketing](https://www.joshgordon.com/blog/topic/content-marketing), [webinar](https://www.joshgordon.com/blog/topic/webinar), [video](https://www.joshgordon.com/blog/topic/video), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [Josh Gordon Group](https://www.joshgordon.com/blog/topic/josh-gordon-group), [digital editions](https://www.joshgordon.com/blog/topic/digital-editions), [online content](https://www.joshgordon.com/blog/topic/online-content), [digital magazine](https://www.joshgordon.com/blog/topic/digital-magazine), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [digital magazines](https://www.joshgordon.com/blog/topic/digital-magazines), [IAB](https://www.joshgordon.com/blog/topic/iab), [Long Tail Alliance](https://www.joshgordon.com/blog/topic/long-tail-alliance), [digital publishing](https://www.joshgordon.com/blog/topic/digital-publishing) ## [TV production formats: 1080p and 4K to push out 720p, 1080i sticks around](https://www.joshgordon.com/blog/bid/324033/TV-production-formats-1080p-and-4K-to-push-out-720p-1080i-sticks-around) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Nov 7, 2013 @ 01:11 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-383859935-jpg/images/miranda_technologies_webinar_use_graphic_on_blog_page_13.jpg) ](https://www.joshgordon.com/blog/bid/324033/TV-production-formats-1080p-and-4K-to-push-out-720p-1080i-sticks-around) The first half of this webinar was based on a six month study we did sponsored by Miranda Technologies that examined the future of Sports TV production formats. Using the links below you can You can watch the archived webinar or download the research reports the webinar was based on. Registation is free for both: [Read More](https://www.joshgordon.com/blog/bid/324033/TV-production-formats-1080p-and-4K-to-push-out-720p-1080i-sticks-around) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/324033/TV-production-formats-1080p-and-4K-to-push-out-720p-1080i-sticks-around#comments-listing) Topics: [Sports production](https://www.joshgordon.com/blog/topic/sports-production), [720p](https://www.joshgordon.com/blog/topic/720p), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [Josh Gordon Group](https://www.joshgordon.com/blog/topic/josh-gordon-group), [UHDTV](https://www.joshgordon.com/blog/topic/uhdtv), [Miranda](https://www.joshgordon.com/blog/topic/miranda), [1080i](https://www.joshgordon.com/blog/topic/1080i), [1080p](https://www.joshgordon.com/blog/topic/1080p), [Television production](https://www.joshgordon.com/blog/topic/television-production), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [Broadcast](https://www.joshgordon.com/blog/topic/broadcast) ## [Digital magazines: the worst possible digital ad media...except for all the others](https://www.joshgordon.com/blog/bid/318266/Digital-magazines-the-worst-possible-digital-ad-media-except-for-all-the-others) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Sep 30, 2013 @ 16:09 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-328876797-jpg/images/6a00e008c580cf8834013487425c41970c-800wi.jpg) ](https://www.joshgordon.com/blog/bid/318266/Digital-magazines-the-worst-possible-digital-ad-media-except-for-all-the-others) Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines.  [Read More](https://www.joshgordon.com/blog/bid/318266/Digital-magazines-the-worst-possible-digital-ad-media-except-for-all-the-others) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/318266/Digital-magazines-the-worst-possible-digital-ad-media-except-for-all-the-others#comments-listing) Topics: [electronic advertising](https://www.joshgordon.com/blog/topic/electronic-advertising), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [digital magazines](https://www.joshgordon.com/blog/topic/digital-magazines) ## [Chris Brogan's Twitter humor](https://www.joshgordon.com/blog/bid/318254/Chris-Brogan-s-Twitter-humor) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Sep 30, 2013 @ 15:09 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-325999789-jpg/images/6a00e008c580cf88340120a61bc02f970b-800wi.jpg) ](https://www.joshgordon.com/blog/bid/318254/Chris-Brogan-s-Twitter-humor) Social media guru and uberblogger [Chris Brogan ](http://www.chrisbrogan.com/)was coming to town. I was going to see him and Tweeted about it. Having never met Brogan I was surprised and delighted to receive a funny Tweet back (on left).  [Read More](https://www.joshgordon.com/blog/bid/318254/Chris-Brogan-s-Twitter-humor) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/318254/Chris-Brogan-s-Twitter-humor#comments-listing) Topics: [digital media](https://www.joshgordon.com/blog/topic/digital-media), [social media](https://www.joshgordon.com/blog/topic/social-media), [Twitter](https://www.joshgordon.com/blog/topic/twitter) ## [Why it is worth publishing a newsletter with a 25% open rate](https://www.joshgordon.com/blog/bid/318251/Why-it-is-worth-publishing-a-newsletter-with-a-25-open-rate) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Sep 30, 2013 @ 15:09 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-326851263-jpg/images/6a00e008c580cf88340133f24f88f8970b-800wi.jpg) ](https://www.joshgordon.com/blog/bid/318251/Why-it-is-worth-publishing-a-newsletter-with-a-25-open-rate) Most company newsletters operate with a 25-30% open rate. Is it honestly worth the effort to send it out when only a small minority of  users will open and read it?  [Read More](https://www.joshgordon.com/blog/bid/318251/Why-it-is-worth-publishing-a-newsletter-with-a-25-open-rate) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/318251/Why-it-is-worth-publishing-a-newsletter-with-a-25-open-rate#comments-listing) Topics: [newsletter](https://www.joshgordon.com/blog/topic/newsletter), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [marketing strategy](https://www.joshgordon.com/blog/topic/marketing-strategy) ## [Video: How the shift to owned and earned media hurts B2B marketing ](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Aug 16, 2012 @ 09:08 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18224156-gif/images/abm-600.gif) ](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience. [Read More](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) 1 Comment [Click here to read/write comments](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing#comments-listing) Topics: [B2B suppliers](https://www.joshgordon.com/blog/topic/b2b-suppliers), [content strategy](https://www.joshgordon.com/blog/topic/content-strategy), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [non-customers](https://www.joshgordon.com/blog/topic/non-customers), [e-newsletter](https://www.joshgordon.com/blog/topic/e-newsletter), [social media](https://www.joshgordon.com/blog/topic/social-media), [Josh Gordon Group](https://www.joshgordon.com/blog/topic/josh-gordon-group), [buyer/seller relatsionship](https://www.joshgordon.com/blog/topic/buyerseller-relatsionship), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [advertising](https://www.joshgordon.com/blog/topic/advertising), [earned media](https://www.joshgordon.com/blog/topic/earned-media), [existing customers](https://www.joshgordon.com/blog/topic/existing-customers), [noncustomers](https://www.joshgordon.com/blog/topic/noncustomers) ## [Social and digital media myopia in B2B marketing ](https://www.joshgordon.com/blog/bid/193722/Social-and-digital-media-myopia-in-B2B-marketing) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Sun, Jul 22, 2012 @ 17:07 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18226352-gif/images/digital-blindfold.gif) ](https://www.joshgordon.com/blog/bid/193722/Social-and-digital-media-myopia-in-B2B-marketing) Most organizations know their current customers very well and social and digital media are helping. By monitoring activity on social media such as  Facebook pages, LinkedIn forums, and Twitter streams customer feedback flows back to organizations. Additional feedback from “owned” digital media comes in as customers interact with the company website, e-newsletter, and blog. Best of all, this feedback is free! [Read More](https://www.joshgordon.com/blog/bid/193722/Social-and-digital-media-myopia-in-B2B-marketing) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/193722/Social-and-digital-media-myopia-in-B2B-marketing#comments-listing) Topics: [digital media](https://www.joshgordon.com/blog/topic/digital-media), [non-customers](https://www.joshgordon.com/blog/topic/non-customers), [social media](https://www.joshgordon.com/blog/topic/social-media), [noncustomers](https://www.joshgordon.com/blog/topic/noncustomers), [social media myopia](https://www.joshgordon.com/blog/topic/social-media-myopia) [All posts](https://www.joshgordon.com/blog/all) ### Subscribe to our blog by Email ### Latest Posts ### Browse by Tag - [1080i (2)](https://www.joshgordon.com/blog/topic/1080i) - [1080p (2)](https://www.joshgordon.com/blog/topic/1080p) - [3000 word memo (1)](https://www.joshgordon.com/blog/topic/3000-word-memo) - [4K (1)](https://www.joshgordon.com/blog/topic/4k) - [720p (2)](https://www.joshgordon.com/blog/topic/720p) - 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