The Josh Gordon Group blog

Which content is most persuasive? Free on demand webinar

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

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Topics: webinar, marketing, digital media, marketing effectiveness, marketing content, educational content, BrightTALK, consumer habits, marketing campaigns

Video: Should I publish a companion digital magazine for my website?

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM
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Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing

TV production formats: 1080p and 4K to push out 720p, 1080i sticks around

Posted by Josh Gordon on Thu, Nov 7, 2013 @ 01:11 AM

The first half of this webinar was based on a six month study we did sponsored by Miranda Technologies that examined the future of Sports TV production formats. Using the links below you can You can watch the archived webinar or download the research reports the webinar was based on. Registation is free for both:

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Topics: Sports production, 720p, digital media, Josh Gordon Group, UHDTV, Miranda, 1080i, 1080p, Television production, Josh Gordon, Broadcast

Digital magazines: the worst possible digital ad media...except for all the others

Posted by Josh Gordon on Mon, Sep 30, 2013 @ 16:09 PM

Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines. 

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Topics: electronic advertising, digital media, digital magazines

Chris Brogan's Twitter humor

Posted by Josh Gordon on Mon, Sep 30, 2013 @ 15:09 PM

Social media guru and uberblogger Chris Brogan was coming to town. I was going to see him and Tweeted about it. Having never met Brogan I was surprised and delighted to receive a funny Tweet back (on left). 

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Topics: digital media, social media, Twitter

Why it is worth publishing a newsletter with a 25% open rate

Posted by Josh Gordon on Mon, Sep 30, 2013 @ 15:09 PM

Most company newsletters operate with a 25-30% open rate. Is it honestly worth the effort to send it out when only a small minority of  users will open and read it? 

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Topics: newsletter, digital media, marketing strategy

Video: How the shift to owned and earned media hurts B2B marketing

Posted by Josh Gordon on Thu, Aug 16, 2012 @ 09:08 AM

What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience.

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Topics: B2B suppliers, content strategy, digital media, B2B marketing, non-customers, e-newsletter, social media, Josh Gordon Group, buyer/seller relatsionship, Josh Gordon, advertising, earned media, existing customers, noncustomers

Social and digital media myopia in B2B marketing

Posted by Josh Gordon on Sun, Jul 22, 2012 @ 17:07 PM

Most organizations know their current customers very well and social and digital media are helping. By monitoring activity on social media such as  Facebook pages, LinkedIn forums, and Twitter streams customer feedback flows back to organizations. Additional feedback from “owned” digital media comes in as customers interact with the company website, e-newsletter, and blog. Best of all, this feedback is free!

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Topics: digital media, non-customers, social media, noncustomers, social media myopia