Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.
The Josh Gordon Group blog
Digital magazines surprise in B2B marketing study
Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores