Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.
The Josh Gordon Group blog
Topics: content, content marketing, problem solving, marketing, seo, sales, user stories, case studies, content usage
You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down.
Topics: new custoerms, content strategy, B2B marketing, seo, search, Google rankings, changing customer, marketing strategy, marketing content, advertising, On line content, earned media, Website
Someone at Google is mad. Clearly they are tired of being gamed. Their job is to find and prioritize the best content on the web for their users. Their job is NOT to find, and prioritize the best optimized content for users. Google wins when it delivers the best content.
Topics: content, Panda, seo, search, Google rankings, Google, Google is mad, penguin