You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down.
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Topics: new custoerms, content strategy, B2B marketing, seo, search, Google rankings, changing customer, marketing strategy, marketing content, advertising, On line content, earned media, Website
In the sales trade, a salesperson who “shows up and throws up” pushes his agenda at customers with no concern for their needs or pain points. His canned presentation is only about his products and bores customers to tears.
Better salespeople realize that selling is about motivating customers, which rarely happens by just dumping product information on them. These salespeople work to understand the customer’s point of view and to put their product into the context of their customers world. Before talking product they might ask questions to find out...
• What are the problems or pain points unique to the customer?
• How does this customer fit into his or her competitive market?
• Are there technical, regulatory, or financial trends that will affect their needs?
• Which applications or best practices might affect this company's purchasing decisions?
Better salespeople focus on solving customer problems first, product information follows. They collect information and advice helpful to the customer not just with a purchase, but in using the product successfully.
Now, let’s get back to your website. Which of these two approaches describe the content on it? Is your content just about your company and products, or do you also have information helpful to solving customer problems?
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Topics: content, content marketing, problem solving, salespeople, Josh Gordon, Website, Joe Pulizzi, website development TrackBack