Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.
Topics: print advertising, branding through awareness, security industry, creating awareness, broadcast technology industry
This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
Topics: marketing, metrics, security study, polls, apps, promotional information, security industry, SIA, digital magazines, advertising, trade magazines, print media, educational information
I will be sharing findings from a new research study on marketing effectiveness in the security industry.
Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control