The Josh Gordon Group blog

Rethinking B2B print advertising for a digital marketing world

Posted by Josh Gordon on Mon, Jun 16, 2014 @ 13:06 PM

Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.

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Topics: print advertising, branding through awareness, security industry, creating awareness, broadcast technology industry

When marketers look at you, what do they see?

Posted by Josh Gordon on Fri, Apr 18, 2014 @ 12:04 PM

This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

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Topics: marketing, metrics, security study, polls, apps, promotional information, security industry, SIA, digital magazines, advertising, trade magazines, print media, educational information

Marketing effectiveness in the security industry: FREE webinar Oct 24

Posted by Josh Gordon on Fri, Oct 11, 2013 @ 15:10 PM

I will be sharing findings from a new research study on marketing effectiveness in the security industry.

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Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control