The Josh Gordon Group blog

Does B2B marketing communicate well to corporate management?

Posted by Josh Gordon on Tue, Feb 5, 2013 @ 13:02 PM
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Topics: B2B suppliers, B2B marketing, B2B technology marketing, advertising, BtoB

Video: How the shift to owned and earned media hurts B2B marketing

Posted by Josh Gordon on Thu, Aug 16, 2012 @ 09:08 AM

What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience.

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Topics: B2B suppliers, content strategy, digital media, B2B marketing, non-customers, e-newsletter, social media, Josh Gordon Group, buyer/seller relatsionship, Josh Gordon, advertising, earned media, existing customers, noncustomers

Digital magazines surprise in B2B marketing study

Posted by Josh Gordon on Mon, Jun 11, 2012 @ 09:06 AM

Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.

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Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores

B2B marketing is 5x more persuasive with customers than non-customers

Posted by Josh Gordon on Thu, May 31, 2012 @ 11:05 AM

For immediate release:

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Topics: B2B suppliers, B2B marketing, non-customers, John Luff, HD Consulting, Tom Canavan, Signiant, Improving Marketing Effectiveness, Josh Gordon Group, B2B technology marketing, Josh Gordon