--- title: Blog | B2B marketing description: B2B marketing | --- [![jg-logo-horizontal-826-web.gif.png](https://www.joshgordon.com/hs-fs/hubfs/Josh_Gordon_Dec2015-theme_Images/jg-logo-horizontal-826-web.gif.png?width=800&height=210&name=jg-logo-horizontal-826-web.gif.png "jg-logo-horizontal-826-web.gif.png")](https://www.joshgordon.com/) - [HOME](https://www.joshgordon.com/) - [ABOUT US](https://www.joshgordon.com/about-us) - [BLOG](https://strategiccontentgroup.hs-sites.com/blog) - [RESOURCES](https://www.joshgordon.com/resources) - [PRESS](https://www.joshgordon.com/press) - [CONTACT](https://www.joshgordon.com/contact) Loading # The Josh Gordon Group blog ## [Does B2B marketing communicate well to corporate management?](https://www.joshgordon.com/blog/bid/265968/Does-B2B-marketing-communicate-well-to-corporate-management) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Tue, Feb 5, 2013 @ 13:02 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-19798626-jpg/images/managers-and-technology.jpg) ](https://www.joshgordon.com/blog/bid/265968/Does-B2B-marketing-communicate-well-to-corporate-management) [Read More](https://www.joshgordon.com/blog/bid/265968/Does-B2B-marketing-communicate-well-to-corporate-management) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/265968/Does-B2B-marketing-communicate-well-to-corporate-management#comments-listing) Topics: [B2B suppliers](https://www.joshgordon.com/blog/topic/b2b-suppliers), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [B2B technology marketing](https://www.joshgordon.com/blog/topic/b2b-technology-marketing), [advertising](https://www.joshgordon.com/blog/topic/advertising), [BtoB](https://www.joshgordon.com/blog/topic/btob) ## [B2B marketing stories sell, but not when they are about you](https://www.joshgordon.com/blog/bid/265172/B2B-marketing-stories-sell-but-not-when-they-are-about-you) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Fri, Feb 1, 2013 @ 09:02 AM - [Tweet](https://twitter.com/share) We get it, stories sell. They help customers remember key points even as they are overwhelmed with facts. When winning new business in the time before first sales contact this is critical as there are no salespeople to reinforce points made. But if the stories are only about your company and products they can sound like a sales pitch and be quickly forgotten. Stories that sell best describe B2B problem solving situations similar to those being experienced by customers. In short, the stories are about your customers, not you or your company. Our friend Jill Konrath explains: [Read More](https://www.joshgordon.com/blog/bid/265172/B2B-marketing-stories-sell-but-not-when-they-are-about-you) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/265172/B2B-marketing-stories-sell-but-not-when-they-are-about-you#comments-listing) Topics: [problem solving](https://www.joshgordon.com/blog/topic/problem-solving), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [Jill Konrath](https://www.joshgordon.com/blog/topic/jill-konrath), [marketing stories](https://www.joshgordon.com/blog/topic/marketing-stories), [stories that sell](https://www.joshgordon.com/blog/topic/stories-that-sell), [educational content](https://www.joshgordon.com/blog/topic/educational-content), [BtoB](https://www.joshgordon.com/blog/topic/btob), [winning new business](https://www.joshgordon.com/blog/topic/winning-new-business) ## [Video: Steve Jobs marketing strategy to turn around Apple](https://www.joshgordon.com/blog/bid/262090/Video-Steve-Jobs-marketing-strategy-to-turn-around-Apple) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Jan 24, 2013 @ 07:01 AM - [Tweet](https://twitter.com/share) In 1997 Steve Jobs returned to a failing Apple Computer to turn it around. His first job was to come up with a marketing strategy to reposition Apple from away from the recent product failure of the Apple Newton, low cost competitors, and widely publicized falling sales. In this rare video Jobs explains how a proposed “Think Different” advertising campaign could start to return Apple to profitability and success. Jobs references the “Got Milk” campaign and Nike branding as he explains how branding works and how this campaign will turn the Apple brand around. [Read More](https://www.joshgordon.com/blog/bid/262090/Video-Steve-Jobs-marketing-strategy-to-turn-around-Apple) 2 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/262090/Video-Steve-Jobs-marketing-strategy-to-turn-around-Apple#comments-listing) Topics: [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [motivating customers](https://www.joshgordon.com/blog/topic/motivating-customers), [marketing strategy](https://www.joshgordon.com/blog/topic/marketing-strategy), [B2B technology marketing](https://www.joshgordon.com/blog/topic/b2b-technology-marketing), [advertising](https://www.joshgordon.com/blog/topic/advertising), [media plan](https://www.joshgordon.com/blog/topic/media-plan) ## [Jeff Jarvis video "Your Customers Are Your Ad Agency"](https://www.joshgordon.com/blog/bid/261797/Jeff-Jarvis-video-Your-Customers-Are-Your-Ad-Agency) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Wed, Jan 23, 2013 @ 08:01 AM - [Tweet](https://twitter.com/share) You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down. [Read More](https://www.joshgordon.com/blog/bid/261797/Jeff-Jarvis-video-Your-Customers-Are-Your-Ad-Agency) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/261797/Jeff-Jarvis-video-Your-Customers-Are-Your-Ad-Agency#comments-listing) Topics: [new custoerms](https://www.joshgordon.com/blog/topic/new-custoerms), [content strategy](https://www.joshgordon.com/blog/topic/content-strategy), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [seo](https://www.joshgordon.com/blog/topic/seo), [search](https://www.joshgordon.com/blog/topic/search), [Google rankings](https://www.joshgordon.com/blog/topic/google-rankings), [changing customer](https://www.joshgordon.com/blog/topic/changing-customer), [marketing strategy](https://www.joshgordon.com/blog/topic/marketing-strategy), [marketing content](https://www.joshgordon.com/blog/topic/marketing-content), [advertising](https://www.joshgordon.com/blog/topic/advertising), [On line content](https://www.joshgordon.com/blog/topic/on-line-content), [earned media](https://www.joshgordon.com/blog/topic/earned-media), [Website](https://www.joshgordon.com/blog/topic/website) ## [FREE NAPR Linkinar today at 1 PM ](https://www.joshgordon.com/blog/bid/244178/FREE-NAPR-Linkinar-today-at-1-PM) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Fri, Nov 16, 2012 @ 10:11 AM - [Tweet](https://twitter.com/share) [![](http://www.napronline.org/templates/avi_napr/images/logo.gif) ](https://www.joshgordon.com/blog/bid/244178/FREE-NAPR-Linkinar-today-at-1-PM) Josh Gordon will give an hour long talk for the National Assocation of Publisher Representatives on his thoughts on selling media to marketers. ([What is a Linkinar?](NAPR%20Linkinar%201%20PM%20today%20%20Josh%20Gordon%20will%20give%20an%20online%20talk%20for%20the%20National%20Assocation%20of%20Publisher%20Representatives%20on%20new%20thoughts%20on%20selling%20media%20to%20marketers.%20%20Call%20in%20time%20is%201%20PM%20EST.%20(218)%20844-3377,%20access%20code%2094612%20followed%20by%20the%20#%20key.%20%20%20%20Call%20into%20the%20session%20and%20then%20listen%20as%20Josh%20uses%20the%20links%20below%20to%20illustrate%20hisideas:%20%20%201.%20Should%20your%20emphasis%20be%20on%20earned,%20owned,%20or%20paid%20media?%20http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media%20%202.%20Have%20publishers%20let%20competitors%20position%20their%20media?%20http://jgordon5.typepad.com/blog/2012/11/why-have-b2b-publishers-let-detractors-position-their-media-.html%20%203.%20New%20Study:%20Marketing%20is%20five%20times%20more%20persuasive%20to%20current%20customers%20than%20non-customers%20http://pmanewsline.com/tag/marketing/#.UKUjI4dX0_g%20%20%20%204.%20Video:%20Shift%20of%20ad%20dollars%20to%20“earned,”%20“owned”%20media%20hurts%20marketers’%20ability%20to%20reach%20new%20customers%20http://www.abmassociation.com/News/2848/Video%3A-Shift-of-ad-dollars-to-earned%2C-owned-media-can-hurt-marketers%20%205.%20The%20Most%20Important%20Number%20in%20B2B%20Marketing%20http://mlcwideangle.exbdblogs.com/2011/08/31/the-most-important-number-in-b2b-marketing%20%206.%20Connect%20With%20B2B%20Buyers%20Before%20They're%20Too%20Far%20Down%20the%20Funnel%20http://chiefmarketer.com/b2b/connect-b2b-buyers-theyre-too-far-down-funnel%20%20%207.%20Angie,%20on%20why%20the%20Angie’s%20List%20marketing%20plan%20has%20a%20print%20magazine%20http://www.joshgordon.com/blog/bid/239004/Angie-on-why-the-Angie-s-List-marketing-plan-has-a-print-magazine%20%208.%20Download%20study%20for%20free%20http://www.joshgordon.com/download-the-study-imporving-marketing-effectivness-?hsCtaTracking=2bedc5e4-4dba-4c94-9e65-b445bafaec68%7C69b1b954-bc12-438f-a4ca-ca4d1a2b2880%20%209.%20Do%20your%20media%20reps%20ask%20about%20paid%20search?%20http://jgordon5.typepad.com/blog/2012/10/do-your-media-reps-ask-about-paid-search-.html%20%20What%20is%20a%20Linkinar:%20http://socialmediatoday.com/joshgordon/556056/virtual-presentations-linkinar))  [Read More](https://www.joshgordon.com/blog/bid/244178/FREE-NAPR-Linkinar-today-at-1-PM) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/244178/FREE-NAPR-Linkinar-today-at-1-PM#comments-listing) Topics: [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [publisher representatives](https://www.joshgordon.com/blog/topic/publisher-representatives), [media sales](https://www.joshgordon.com/blog/topic/media-sales), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [advertising](https://www.joshgordon.com/blog/topic/advertising), [BtoB](https://www.joshgordon.com/blog/topic/btob), [NAPR](https://www.joshgordon.com/blog/topic/napr), [linkinar](https://www.joshgordon.com/blog/topic/linkinar) ## [The hidden marketing power of surveys](https://www.joshgordon.com/blog/bid/224286/The-hidden-marketing-power-of-surveys) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Sep 24, 2012 @ 08:09 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18230352-jpg/images/the-hidden-power-of-surveys.jpg) ](https://www.joshgordon.com/blog/bid/224286/The-hidden-marketing-power-of-surveys) Conducting a survey is the process of taking a small, representative sample of a larger group to gain a better understanding of the group as a whole. When surveys are conducted on an ongoing basis they can become extremely important. Marketers take note: when done well, a series of ongoing surveys can become an important reference point for the markets they serve. [Read More](https://www.joshgordon.com/blog/bid/224286/The-hidden-marketing-power-of-surveys) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/224286/The-hidden-marketing-power-of-surveys#comments-listing) Topics: [content strategy](https://www.joshgordon.com/blog/topic/content-strategy), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [marketing content](https://www.joshgordon.com/blog/topic/marketing-content), [advertising](https://www.joshgordon.com/blog/topic/advertising) ## [Video: How the shift to owned and earned media hurts B2B marketing ](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Aug 16, 2012 @ 09:08 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18224156-gif/images/abm-600.gif) ](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience. [Read More](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing) 1 Comment [Click here to read/write comments](https://www.joshgordon.com/blog/bid/208310/Video-How-the-shift-to-owned-and-earned-media-hurts-B2B-marketing#comments-listing) Topics: [B2B suppliers](https://www.joshgordon.com/blog/topic/b2b-suppliers), [content strategy](https://www.joshgordon.com/blog/topic/content-strategy), [digital media](https://www.joshgordon.com/blog/topic/digital-media), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [non-customers](https://www.joshgordon.com/blog/topic/non-customers), [e-newsletter](https://www.joshgordon.com/blog/topic/e-newsletter), [social media](https://www.joshgordon.com/blog/topic/social-media), [Josh Gordon Group](https://www.joshgordon.com/blog/topic/josh-gordon-group), [buyer/seller relatsionship](https://www.joshgordon.com/blog/topic/buyerseller-relatsionship), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [advertising](https://www.joshgordon.com/blog/topic/advertising), [earned media](https://www.joshgordon.com/blog/topic/earned-media), [existing customers](https://www.joshgordon.com/blog/topic/existing-customers), [noncustomers](https://www.joshgordon.com/blog/topic/noncustomers) ## [Should your emphasis be on earned, owned, or paid media?](https://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Sat, Aug 11, 2012 @ 09:08 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18226680-jpg/images/earned_owned_paid_media-resized-600.jpg) ](https://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media) When I was a kid, there was one kind of milk you could buy: the white kind. But now you choose from whole, skim, 1%, 2%, organic, and chocolate. Media is a lot like that. You used to spend money for one thing: exposing customers to marketing messages. Now you choose from “bought media”, “owned media”, and “earned media.” The definitions: Bought media: media you pay for like print ads and banner ads. Owned media: media you own and control such as your company website,  blog, newsletters or digital magazines. Your organization publishes these. Earned media: exposure you “earn” by posting content on social networks, forums, and websites that you do not own. Examples are comments posted on blogs, photos shared on Facebook, or videos uploaded to YouTube. Here is chart from a presentation from Alex Wong that illustrates these three kinds of media. Conventional wisdom says each of these media has different strengths: Owned media is best for reaching your current customer base. Since your organization should have the most complete list of your own customers, publishing a newsletter or digital magazine to that list should provide the best coverage available. Bought media is best for reaching new customers. The weakness of “owned media” is that it reaches largely people who are already customers or inclined to become them. Since paid media is purchased from a 3rd party publisher you will more often find customers of competitors. Earned media enables your biggest fans to advocate for you. Every company has customers who, if properly motivated, will advocate for you online. While this is basically an organic process that you have no direct control over, smart organizations find ways to encourage this process along. Many mistakenly think that earned media is free. While there is no charge for posting content on most social media sites, the task of doing so requires staffing for the function, and adding staff is never free. Earned, owned, or paid media. Which should you emphasize?   If your customer are heavily involved in social media, then earned media needs your attention. If you have not asked about your customers social media involvement in a year, you need to ask again.  If you sell a utilitarian product like car batteries, or commodity products like toothpaste or paper towels, paid media might be best. When was the last time you saw a passionate blog post or successful [ newsletter about toothpaste?](http://jgordon5.typepad.com/blog/2007/08/stupid-marketin.html) If most of your business comes from repeat customers, you need to think more about owned media. Different media work best for different situations. Along those lines, I prefer skim milk in my morning cereal, but 1 or 2% % for hot coca. See Alex Wong's entire [presentation ](http://www.slideshare.net/wah17/beyond-branding-digital-brand-engagement)on slide share [Read More](https://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media#comments-listing) Topics: [content strategy](https://www.joshgordon.com/blog/topic/content-strategy), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [owned media](https://www.joshgordon.com/blog/topic/owned-media), [social media](https://www.joshgordon.com/blog/topic/social-media), [non-customersr](https://www.joshgordon.com/blog/topic/non-customersr), [buyer preference](https://www.joshgordon.com/blog/topic/buyer-preference), [buyer/seller relatsionship](https://www.joshgordon.com/blog/topic/buyerseller-relatsionship), [advertising](https://www.joshgordon.com/blog/topic/advertising), [BtoB](https://www.joshgordon.com/blog/topic/btob), [On line content](https://www.joshgordon.com/blog/topic/on-line-content), [earned media](https://www.joshgordon.com/blog/topic/earned-media), [paid media](https://www.joshgordon.com/blog/topic/paid-media) ## [How ideas sell in B2B marketing](https://www.joshgordon.com/blog/bid/173856/How-ideas-sell-in-B2B-marketing) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Jun 25, 2012 @ 06:06 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18228932-jpg/images/ptcm-jpeg.jpg) ](https://www.joshgordon.com/blog/bid/173856/How-ideas-sell-in-B2B-marketing) As a persuasive element in B2B marketing, ideas are powerful, tangible, misunderstood, and underused. I loved the first few lines from Christopher Nolan's hit movie "Inception" because they dramatize just how influential ideas can be:   [Read More](https://www.joshgordon.com/blog/bid/173856/How-ideas-sell-in-B2B-marketing) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/173856/How-ideas-sell-in-B2B-marketing#comments-listing) Topics: [Platformate](https://www.joshgordon.com/blog/topic/platformate), [Steve Forbes](https://www.joshgordon.com/blog/topic/steve-forbes), [Seachange technology](https://www.joshgordon.com/blog/topic/seachange-technology), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [Shell oil](https://www.joshgordon.com/blog/topic/shell-oil), [selling with ideas](https://www.joshgordon.com/blog/topic/selling-with-ideas), [Inception](https://www.joshgordon.com/blog/topic/inception), [Flat tax](https://www.joshgordon.com/blog/topic/flat-tax), [Dell COmputer](https://www.joshgordon.com/blog/topic/dell-computer), [resilient parasite](https://www.joshgordon.com/blog/topic/resilient-parasite) ## [Digital magazines surprise in B2B marketing study](https://www.joshgordon.com/blog/bid/165787/Digital-magazines-surprise-in-B2B-marketing-study) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Jun 11, 2012 @ 09:06 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-18228859-png/images/picture8.png) ](https://www.joshgordon.com/blog/bid/165787/Digital-magazines-surprise-in-B2B-marketing-study) Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media. [Read More](https://www.joshgordon.com/blog/bid/165787/Digital-magazines-surprise-in-B2B-marketing-study) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/165787/Digital-magazines-surprise-in-B2B-marketing-study#comments-listing) Topics: [B2B suppliers](https://www.joshgordon.com/blog/topic/b2b-suppliers), [B2B marketing](https://www.joshgordon.com/blog/topic/b2b-marketing), [social media](https://www.joshgordon.com/blog/topic/social-media), [Improving Marketing Effectiveness](https://www.joshgordon.com/blog/topic/improving-marketing-effectiveness), [iPads](https://www.joshgordon.com/blog/topic/ipads), [LinkedIn](https://www.joshgordon.com/blog/topic/linkedin), [Josh Gordon Group](https://www.joshgordon.com/blog/topic/josh-gordon-group), [digital editions](https://www.joshgordon.com/blog/topic/digital-editions), [digital magazines](https://www.joshgordon.com/blog/topic/digital-magazines), [trade magazines](https://www.joshgordon.com/blog/topic/trade-magazines), [e-readers](https://www.joshgordon.com/blog/topic/e-readers), [BtoB](https://www.joshgordon.com/blog/topic/btob), [Facebook](https://www.joshgordon.com/blog/topic/facebook), [Twitter](https://www.joshgordon.com/blog/topic/twitter), [engagement scores](https://www.joshgordon.com/blog/topic/engagement-scores) [All posts](https://www.joshgordon.com/blog/all) [Next](https://www.joshgordon.com/blog/topic/b2b-marketing/page/2) ### Subscribe to our blog by Email ### Latest Posts ### Browse by Tag - [1080i (2)](https://www.joshgordon.com/blog/topic/1080i) - [1080p (2)](https://www.joshgordon.com/blog/topic/1080p) - [3000 word memo (1)](https://www.joshgordon.com/blog/topic/3000-word-memo) - [4K (1)](https://www.joshgordon.com/blog/topic/4k) - [720p (2)](https://www.joshgordon.com/blog/topic/720p) - [access control (1)](https://www.joshgordon.com/blog/topic/access-control) - [advertising (10)](https://www.joshgordon.com/blog/topic/advertising) - [Angie Hicks (1)](https://www.joshgordon.com/blog/topic/angie-hicks) - [Angie Hicks Bowman (1)](https://www.joshgordon.com/blog/topic/angie-hicks-bowman) - [Angie's List (1)](https://www.joshgordon.com/blog/topic/angies-list) - [Angie's List magazine (1)](https://www.joshgordon.com/blog/topic/angies-list-magazine) - [anticipating consumers (1)](https://www.joshgordon.com/blog/topic/anticipating-consumers) - [Apple (1)](https://www.joshgordon.com/blog/topic/apple) - [apps (1)](https://www.joshgordon.com/blog/topic/apps) - [attract online traffic (2)](https://www.joshgordon.com/blog/topic/attract-online-traffic) - [audience building (2)](https://www.joshgordon.com/blog/topic/audience-building) - [Axis Communications (1)](https://www.joshgordon.com/blog/topic/axis-communications) - [B2B marketing (11)](https://www.joshgordon.com/blog/topic/b2b-marketing) - [B2B SEO (1)](https://www.joshgordon.com/blog/topic/b2b-seo) - [B2B suppliers (4)](https://www.joshgordon.com/blog/topic/b2b-suppliers) - [B2B technology marketing (4)](https://www.joshgordon.com/blog/topic/b2b-technology-marketing) - [Bill Gates (1)](https://www.joshgordon.com/blog/topic/bill-gates) - [blog (1)](https://www.joshgordon.com/blog/topic/blog) - [bradcast indusrty survey (1)](https://www.joshgordon.com/blog/topic/bradcast-indusrty-survey) - [branding through awareness (1)](https://www.joshgordon.com/blog/topic/branding-through-awareness) - [break through prodcuts (1)](https://www.joshgordon.com/blog/topic/break-through-prodcuts) - [BrightTALK (1)](https://www.joshgordon.com/blog/topic/brighttalk) - [Broadcast (4)](https://www.joshgordon.com/blog/topic/broadcast) - [Broadcast Engineering (1)](https://www.joshgordon.com/blog/topic/broadcast-engineering) - [Broadcast Engineering magazine (1)](https://www.joshgordon.com/blog/topic/broadcast-engineering-magazine) - [broadcast technology industry (1)](https://www.joshgordon.com/blog/topic/broadcast-technology-industry) - [Brooklyn (1)](https://www.joshgordon.com/blog/topic/brooklyn) - [BtoB (5)](https://www.joshgordon.com/blog/topic/btob) - [buyer preference (2)](https://www.joshgordon.com/blog/topic/buyer-preference) - [buyer seller relationship (1)](https://www.joshgordon.com/blog/topic/buyer-seller-relationship) - [buyer/seller relatsionship (3)](https://www.joshgordon.com/blog/topic/buyerseller-relatsionship) - [Cable news (1)](https://www.joshgordon.com/blog/topic/cable-news) - [case studies (1)](https://www.joshgordon.com/blog/topic/case-studies) - [change (1)](https://www.joshgordon.com/blog/topic/change) - [changing customer (2)](https://www.joshgordon.com/blog/topic/changing-customer) - [Chuck Wilson (1)](https://www.joshgordon.com/blog/topic/chuck-wilson) - [Cisco Systems (1)](https://www.joshgordon.com/blog/topic/cisco-systems) - [click-throughs (1)](https://www.joshgordon.com/blog/topic/click-throughs) - [CNBC (1)](https://www.joshgordon.com/blog/topic/cnbc) - [CNN (1)](https://www.joshgordon.com/blog/topic/cnn) - [Columbus Neighbors (1)](https://www.joshgordon.com/blog/topic/columbus-neighbors) - [company blog (1)](https://www.joshgordon.com/blog/topic/company-blog) - [consumer habits (1)](https://www.joshgordon.com/blog/topic/consumer-habits) - [consumer questions (1)](https://www.joshgordon.com/blog/topic/consumer-questions) - [consumption models (1)](https://www.joshgordon.com/blog/topic/consumption-models) - [content (6)](https://www.joshgordon.com/blog/topic/content) - [content marketing (5)](https://www.joshgordon.com/blog/topic/content-marketing) - [content strategy (11)](https://www.joshgordon.com/blog/topic/content-strategy) - [content usage (1)](https://www.joshgordon.com/blog/topic/content-usage) - [corporate chagne (1)](https://www.joshgordon.com/blog/topic/corporate-chagne) - [creating awareness (1)](https://www.joshgordon.com/blog/topic/creating-awareness) - [customer motivation (1)](https://www.joshgordon.com/blog/topic/customer-motivation) - [Dell COmputer (1)](https://www.joshgordon.com/blog/topic/dell-computer) - [digital editions (2)](https://www.joshgordon.com/blog/topic/digital-editions) - [digital magazine (1)](https://www.joshgordon.com/blog/topic/digital-magazine) - [digital magazines (4)](https://www.joshgordon.com/blog/topic/digital-magazines) - [digital media (8)](https://www.joshgordon.com/blog/topic/digital-media) - [digital publishing (1)](https://www.joshgordon.com/blog/topic/digital-publishing) - [Digital Sales Force (1)](https://www.joshgordon.com/blog/topic/digital-sales-force) - [Don Roberts (1)](https://www.joshgordon.com/blog/topic/don-roberts) - [e-newsletter (2)](https://www.joshgordon.com/blog/topic/e-newsletter) - [e-readers (1)](https://www.joshgordon.com/blog/topic/e-readers) - [earned media (3)](https://www.joshgordon.com/blog/topic/earned-media) - [educational conrent (1)](https://www.joshgordon.com/blog/topic/educational-conrent) - [educational content (5)](https://www.joshgordon.com/blog/topic/educational-content) - [educational information (1)](https://www.joshgordon.com/blog/topic/educational-information) - [electronic advertising (2)](https://www.joshgordon.com/blog/topic/electronic-advertising) - [engagement scores (1)](https://www.joshgordon.com/blog/topic/engagement-scores) - [existing customers (2)](https://www.joshgordon.com/blog/topic/existing-customers) - [Facebook (1)](https://www.joshgordon.com/blog/topic/facebook) - [Flat tax (1)](https://www.joshgordon.com/blog/topic/flat-tax) - [Fox news (1)](https://www.joshgordon.com/blog/topic/fox-news) - [George Hoover (1)](https://www.joshgordon.com/blog/topic/george-hoover) - [Google (1)](https://www.joshgordon.com/blog/topic/google) - [Google is mad (1)](https://www.joshgordon.com/blog/topic/google-is-mad) - [Google rankings (2)](https://www.joshgordon.com/blog/topic/google-rankings) - [Grass Valley (1)](https://www.joshgordon.com/blog/topic/grass-valley) - [HD Consulting (1)](https://www.joshgordon.com/blog/topic/hd-consulting) - [humor (2)](https://www.joshgordon.com/blog/topic/humor) - [IAB (1)](https://www.joshgordon.com/blog/topic/iab) - [illustion of control (1)](https://www.joshgordon.com/blog/topic/illustion-of-control) - [Improving Marketing Effectiveness (2)](https://www.joshgordon.com/blog/topic/improving-marketing-effectiveness) - [Inception (1)](https://www.joshgordon.com/blog/topic/inception) - [Internet of Everything (1)](https://www.joshgordon.com/blog/topic/internet-of-everything) - [Internet of Things (1)](https://www.joshgordon.com/blog/topic/internet-of-things) - [IP transition (1)](https://www.joshgordon.com/blog/topic/ip-transition) - [iPads (1)](https://www.joshgordon.com/blog/topic/ipads) - [iPhone (1)](https://www.joshgordon.com/blog/topic/iphone) - [Jill Konrath (1)](https://www.joshgordon.com/blog/topic/jill-konrath) - [Joe Pulizzi (1)](https://www.joshgordon.com/blog/topic/joe-pulizzi) - [John Luff (1)](https://www.joshgordon.com/blog/topic/john-luff) - [Josh Gordon (10)](https://www.joshgordon.com/blog/topic/josh-gordon) - [Josh Gordon Group (6)](https://www.joshgordon.com/blog/topic/josh-gordon-group) - [Ken Kerschbaumer (1)](https://www.joshgordon.com/blog/topic/ken-kerschbaumer) - [lead generation (1)](https://www.joshgordon.com/blog/topic/lead-generation) - [LinkedIn (1)](https://www.joshgordon.com/blog/topic/linkedin) - [linkinar (1)](https://www.joshgordon.com/blog/topic/linkinar) - [live production (2)](https://www.joshgordon.com/blog/topic/live-production) - [Long Tail Alliance (1)](https://www.joshgordon.com/blog/topic/long-tail-alliance) - [magazine experience (1)](https://www.joshgordon.com/blog/topic/magazine-experience) - [marketer (1)](https://www.joshgordon.com/blog/topic/marketer) - [marketing (5)](https://www.joshgordon.com/blog/topic/marketing) - [marketing campaigns (1)](https://www.joshgordon.com/blog/topic/marketing-campaigns) - [marketing content (6)](https://www.joshgordon.com/blog/topic/marketing-content) - [marketing effectiveness (3)](https://www.joshgordon.com/blog/topic/marketing-effectiveness) - [Marketing opportunities for security suppliersfor (1)](https://www.joshgordon.com/blog/topic/marketing-opportunities-for-security-suppliersfor) - [marketing plan (2)](https://www.joshgordon.com/blog/topic/marketing-plan) - [marketing stories (2)](https://www.joshgordon.com/blog/topic/marketing-stories) - [marketing strategy (6)](https://www.joshgordon.com/blog/topic/marketing-strategy) - [Martin Gren (1)](https://www.joshgordon.com/blog/topic/martin-gren) - [media behavior (1)](https://www.joshgordon.com/blog/topic/media-behavior) - [media plan (2)](https://www.joshgordon.com/blog/topic/media-plan) - [media sales (1)](https://www.joshgordon.com/blog/topic/media-sales) - [metrics (2)](https://www.joshgordon.com/blog/topic/metrics) - [Microsoft (1)](https://www.joshgordon.com/blog/topic/microsoft) - [Miranda (2)](https://www.joshgordon.com/blog/topic/miranda) - [Miranda Technologies (1)](https://www.joshgordon.com/blog/topic/miranda-technologies) - [Mobile production (1)](https://www.joshgordon.com/blog/topic/mobile-production) - [motivating customers (3)](https://www.joshgordon.com/blog/topic/motivating-customers) - [NAB (1)](https://www.joshgordon.com/blog/topic/nab) - [NAB trade show (1)](https://www.joshgordon.com/blog/topic/nab-trade-show) - [NAPR (1)](https://www.joshgordon.com/blog/topic/napr) - [National Association of Broadcasters (1)](https://www.joshgordon.com/blog/topic/national-association-of-broadcasters) - [NBC (1)](https://www.joshgordon.com/blog/topic/nbc) - [NEP (1)](https://www.joshgordon.com/blog/topic/nep) - [new business (2)](https://www.joshgordon.com/blog/topic/new-business) - [new custoerms (2)](https://www.joshgordon.com/blog/topic/new-custoerms) - [new prodcut developmnet (1)](https://www.joshgordon.com/blog/topic/new-prodcut-developmnet) - [New products (1)](https://www.joshgordon.com/blog/topic/new-products) - [newsletter (1)](https://www.joshgordon.com/blog/topic/newsletter) - [newsletters (1)](https://www.joshgordon.com/blog/topic/newsletters) - [non-customers (4)](https://www.joshgordon.com/blog/topic/non-customers) - [non-customersr (1)](https://www.joshgordon.com/blog/topic/non-customersr) - [noncustomers (2)](https://www.joshgordon.com/blog/topic/noncustomers) - [NSCA (1)](https://www.joshgordon.com/blog/topic/nsca) - [Obama (1)](https://www.joshgordon.com/blog/topic/obama) - [Obama Vs Romney (1)](https://www.joshgordon.com/blog/topic/obama-vs-romney) - [Olympics (1)](https://www.joshgordon.com/blog/topic/olympics) - [On line content (3)](https://www.joshgordon.com/blog/topic/on-line-content) - [online content (2)](https://www.joshgordon.com/blog/topic/online-content) - [owned media (1)](https://www.joshgordon.com/blog/topic/owned-media) - [paid media (1)](https://www.joshgordon.com/blog/topic/paid-media) - [Panda (1)](https://www.joshgordon.com/blog/topic/panda) - [penguin (1)](https://www.joshgordon.com/blog/topic/penguin) - [persuasive presentation (1)](https://www.joshgordon.com/blog/topic/persuasive-presentation) - [Platformate (1)](https://www.joshgordon.com/blog/topic/platformate) - [polls (2)](https://www.joshgordon.com/blog/topic/polls) - [poltical parties (1)](https://www.joshgordon.com/blog/topic/poltical-parties) - [prduction research (1)](https://www.joshgordon.com/blog/topic/prduction-research) - [predicting elections (1)](https://www.joshgordon.com/blog/topic/predicting-elections) - [predicting presidential elections (1)](https://www.joshgordon.com/blog/topic/predicting-presidential-elections) - [presentation style (1)](https://www.joshgordon.com/blog/topic/presentation-style) - [presidential election (1)](https://www.joshgordon.com/blog/topic/presidential-election) - [presidential elections (1)](https://www.joshgordon.com/blog/topic/presidential-elections) - [print advertising (1)](https://www.joshgordon.com/blog/topic/print-advertising) - [print magazine (1)](https://www.joshgordon.com/blog/topic/print-magazine) - [print media (1)](https://www.joshgordon.com/blog/topic/print-media) - [problem solving (3)](https://www.joshgordon.com/blog/topic/problem-solving) - [promotional information (1)](https://www.joshgordon.com/blog/topic/promotional-information) - [promotional tool (1)](https://www.joshgordon.com/blog/topic/promotional-tool) - [publisher representatives (1)](https://www.joshgordon.com/blog/topic/publisher-representatives) - [purpose driven (1)](https://www.joshgordon.com/blog/topic/purpose-driven) - [ratings (1)](https://www.joshgordon.com/blog/topic/ratings) - [resilient parasite (1)](https://www.joshgordon.com/blog/topic/resilient-parasite) - [Roger Ailes (1)](https://www.joshgordon.com/blog/topic/roger-ailes) - [Romney (1)](https://www.joshgordon.com/blog/topic/romney) - [Rubert Murdock, FOX, Amazoon, Google, Facebook (1)](https://www.joshgordon.com/blog/topic/rubert-murdock-fox-amazoon-google-facebook) - [sales (1)](https://www.joshgordon.com/blog/topic/sales) - [Sales 2.0 (1)](https://www.joshgordon.com/blog/topic/sales-20) - [sales lead generation (1)](https://www.joshgordon.com/blog/topic/sales-lead-generation) - [sales leads (1)](https://www.joshgordon.com/blog/topic/sales-leads) - [sales skills (1)](https://www.joshgordon.com/blog/topic/sales-skills) - [sales strategy (1)](https://www.joshgordon.com/blog/topic/sales-strategy) - [salespeople (2)](https://www.joshgordon.com/blog/topic/salespeople) - [Satya Nadella (1)](https://www.joshgordon.com/blog/topic/satya-nadella) - [Scott Baker (1)](https://www.joshgordon.com/blog/topic/scott-baker) - [Seachange technology (1)](https://www.joshgordon.com/blog/topic/seachange-technology) - [search (2)](https://www.joshgordon.com/blog/topic/search) - [security industry (3)](https://www.joshgordon.com/blog/topic/security-industry) - [Security Industry Association (1)](https://www.joshgordon.com/blog/topic/security-industry-association) - [security study (1)](https://www.joshgordon.com/blog/topic/security-study) - [security suppliers (1)](https://www.joshgordon.com/blog/topic/security-suppliers) - [Selling 2.0 (1)](https://www.joshgordon.com/blog/topic/selling-20) - [selling content (1)](https://www.joshgordon.com/blog/topic/selling-content) - [selling strategy (1)](https://www.joshgordon.com/blog/topic/selling-strategy) - [selling with ideas (1)](https://www.joshgordon.com/blog/topic/selling-with-ideas) - [selling with surveys (2)](https://www.joshgordon.com/blog/topic/selling-with-surveys) - [seo (3)](https://www.joshgordon.com/blog/topic/seo) - [Shell oil (1)](https://www.joshgordon.com/blog/topic/shell-oil) - [SIA (3)](https://www.joshgordon.com/blog/topic/sia) - [sidewalk signs (1)](https://www.joshgordon.com/blog/topic/sidewalk-signs) - [Signiant (1)](https://www.joshgordon.com/blog/topic/signiant) - [Sinclair Broadcast Group (1)](https://www.joshgordon.com/blog/topic/sinclair-broadcast-group) - [Smith St. (1)](https://www.joshgordon.com/blog/topic/smith-st) - [social media (7)](https://www.joshgordon.com/blog/topic/social-media) ### Follow Me This is the content. This is demonstration text. Click 'edit' above to create your own content. © 2012. Josh Gordon Group. All Rights Reserved Josh Gordon Group, 249 Smith Street Suite #105, Brooklyn, NY 11231 |  718 802 0488 - [Lead Generation](http://classic-migration-sandbox-163560.hs-sites.com/lead-generation) - [Inbound Marketing](http://classic-migration-sandbox-163560.hs-sites.com/inbound-marketing) - [Live Events](https://www.joshgordon.com/content-development) - [Testimonials](https://www.joshgordon.com/testimonials) - [Thought Leadership](https://www.joshgordon.com/thought-leadership) - [Books](http://classic-migration-sandbox-163560.hs-sites.com/books) | | | --- | |   | | © 2012. Josh Gordon Group. All Rights Reserved Josh Gordon Group, 249 Smith Street Suite #105, Brooklyn, NY 11231 \|  718 802 0488 Lead Generation  \|  Inbound Marketing  \|  Content Development  \|  Training  \|  Alethea Research  \|  Books   |