The Josh Gordon Group blog

FREE NAPR Linkinar today at 1 PM

Posted by Josh Gordon on Fri, Nov 16, 2012 @ 10:11 AM

National Association of Publisher Representatives Josh Gordon will give an hour long talk for the National Assocation of Publisher Representatives on his thoughts on selling media to marketers. (What is a Linkinar?

 

Call in time is 1 PM EST. (218) 844-3377, access code 94612 followed by the # key.

Call into the session and then listen as Josh uses the links below to illustrate the presetation:

1. Should your emphasis be on earned, owned, or paid media?
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-earned-owned-or-paid-media

2. Have publishers let competitors position their media?
http://jgordon5.typepad.com/blog/2012/11/why-have-b2b-publishers-let-detractors-position-their-media-.html

3. New Study: Marketing is five times more persuasive to current customers than non-customers
http://pmanewsline.com/tag/marketing/#.UKUjI4dX0_g

4. Video: Shift of ad dollars to “earned,” “owned” media hurts marketers’ ability to reach new customers
http://www.abmassociation.com/News/2848/Video%3A-Shift-of-ad-dollars-to-earned%2C-owned-media-can-hurt-marketers

5. The Most Important Number in B2B Marketing
http://mlcwideangle.exbdblogs.com/2011/08/31/the-most-important-number-in-b2b-marketing

6. Connect With B2B Buyers Before They're Too Far Down the Funnel
http://chiefmarketer.com/b2b/connect-b2b-buyers-theyre-too-far-down-funnel


7. Angie, on why the Angie’s List marketing plan has a print magazine
http://www.joshgordon.com/blog/bid/239004/Angie-on-why-the-Angie-s-List-marketing-plan-has-a-print-magazine

8. Download study for free
http://www.joshgordon.com/download-the-study-imporving-marketing-effectivness-?hsCtaTracking=2bedc5e4-4dba-4c94-9e65-b445bafaec68%7C69b1b954-bc12-438f-a4ca-ca4d1a2b2880

9. Do your media reps ask about paid search?
http://jgordon5.typepad.com/blog/2012/10/do-your-media-reps-ask-about-paid-search-.html

Topics: B2B marketing, publisher representatives, media sales, Josh Gordon, advertising, BtoB, NAPR, linkinar