The Josh Gordon Group blog

Does educational content just develop customers for competitors?

Posted by Josh Gordon on Thu, Jun 7, 2012 @ 10:06 AM

There were once two competitors. The first invested to create great educational information truly helpful to customers. The second invested nothing in educational content, took the savings to the bottom line, and sold their products for less. Who won? In this case, the lower priced suppler. But it should not have happened that way. 

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Topics: content strategy, educational conrent, marketing strategy, buyer preference, marketing content, educational content, B2B technology marketing