The Josh Gordon Group blog

When marketers look at you, what do they see?

Posted by Josh Gordon on Fri, Apr 18, 2014 @ 12:04 PM

This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

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Topics: marketing, metrics, security study, polls, apps, promotional information, security industry, SIA, digital magazines, advertising, trade magazines, print media, educational information

Funny video on the marketing metrics of click-throughs

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM

Do you know marketers who are so obsessed with the number of click throughs their digital campaigns recieve that they look at little else? In 60 seconds this hysterical TV ad about an encyclopedia publisher explains the perils of this approach. Funny! 

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Topics: electronic advertising, new business, metrics, youtube, humor, click-throughs, advertising

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