As Walt Mossberg, one of the great tech journalists of our time, stepped down as personal technology columnist at the Wall Street Journal he reviewed the most important personal technology products over the past 20 years. On his list were groundbreaking products that made history and become household names: Windows 95, Google, iPod, iPhone, Twitter, Facebook etc.
Topics: New products, break through prodcuts, Wall Street Journal, new prodcut developmnet, marketing strategy, Walt Mossberg
Sergio Zyman was VP of marketing at Coca-Cola during 1985 during one of the biggest marketing flops in business history: the introduction of New Coke.
Topics: selling with surveys, marketing stories, stories that sell, marketing strategy
Most company newsletters operate with a 25-30% open rate. Is it honestly worth the effort to send it out when only a small minority of users will open and read it?
Topics: newsletter, digital media, marketing strategy
In 1997 Steve Jobs returned to a failing Apple Computer to turn it around. His first job was to come up with a marketing strategy to reposition Apple from away from the recent product failure of the Apple Newton, low cost competitors, and widely publicized falling sales. In this rare video Jobs explains how a proposed “Think Different” advertising campaign could start to return Apple to profitability and success. Jobs references the “Got Milk” campaign and Nike branding as he explains how branding works and how this campaign will turn the Apple brand around.
Topics: B2B marketing, motivating customers, marketing strategy, B2B technology marketing, advertising, media plan
You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down.
Topics: new custoerms, content strategy, B2B marketing, seo, search, Google rankings, changing customer, marketing strategy, marketing content, advertising, On line content, earned media, Website
There were once two competitors. The first invested to create great educational information truly helpful to customers. The second invested nothing in educational content, took the savings to the bottom line, and sold their products for less. Who won? In this case, the lower priced suppler. But it should not have happened that way.
Topics: content strategy, educational conrent, marketing strategy, buyer preference, marketing content, educational content, B2B technology marketing