The Josh Gordon Group blog

A marketing manager's incomplete guide to sidewalk signs

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 15:02 PM

I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.

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Topics: marketing, Brooklyn, Valentines, humor, marketing plan, motivating customers, marketing effectiveness, Smith St., Super Bowl, sidewalk signs

Angie, on why the Angie’s List marketing plan has a print magazine

Posted by Josh Gordon on Thu, Nov 15, 2012 @ 09:11 AM

Angie Hicks Bowman, co-founder of the home service rating company that carries her name, is one of the smartest marketers I have ever interviewed. She started her company as "Columbus Neighbors," personally going door to door in Columbus, Ohio to sign up members and collect ratings on local contractors. After her first year of door knocking, her company had 1,000 members. Today, that number is over 1.5 million paid members.

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Topics: Angie's List, print magazine, purpose driven, Columbus Neighbors, Angie Hicks, Angie Hicks Bowman, marketing plan, Angie's List magazine, magazine experience