The Josh Gordon Group blog

User stories: great for sales support, poor for SEO or converting sales leads

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.

Read More

Topics: content, content marketing, problem solving, marketing, seo, sales, user stories, case studies, content usage