The Josh Gordon Group blog

Funny video on the marketing metrics of click-throughs

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM

Do you know marketers who are so obsessed with the number of click throughs their digital campaigns recieve that they look at little else? In 60 seconds this hysterical TV ad about an encyclopedia publisher explains the perils of this approach. Funny! 

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Topics: electronic advertising, new business, metrics, youtube, humor, click-throughs, advertising

Does your current media plan reach new customers?

Posted by Josh Gordon on Mon, Jun 18, 2012 @ 08:06 AM

In today's highly fragmented communications environment your company’s media choices can become a self-fulfilling prophecy.

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Topics: new custoerms, new business, non-customers, e-newsletter, advertising, media plan, existing customers

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