Rupert Murdoch, (center with sons) who has proven himself as the best at knowing the value of a media asset, time and time again, is looking to sell of parts of his $60 Billion FOX empire because it is too small. Anticipating future competition from Netflix, Amazon,Comcast, Google, and Facebook looks daunting. Wall St Journal (owned by Murdoch) Reports:http://on.wsj.com/2iY6P95
I have a new Twitter follower from a past life.
One of my first projects as a just-out-of-college A/V producer in Boston was to create a series of 6-8 hour audio training programs for the American Management Associations. Things got off to a very slow start. My voice over talent would burn out during the long sessions and make time consuming mistakes. Gene Jones, my sound engineer at TR Productions, made a suggestion, "Why not bring in Sue Bennett, she'll do it in one take." Sure enough, Sue was an amazing voice over talent who cranked though the long scripts without missing a beat.
That was forever ago. So I was more than a little curious when one "Susan Bennett, Voice Over Artist" started following me on Twitter. It turns out, she was an amazing voice over talent then, and her career never slowed down. Today she is best known as the voice of Siri, on the Apple iPhone.
Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right:
Josh Gordon, Moderator
Steve Fastook, CNBC’s Senior Vice President, Technical and Commercial Operations
Don Roberts, Sinclair Broadcast Group’s Director of Television Systems
Sponsored by The Grass Valley Group
Topics: IP transition, Josh Gordon, Broadcast, Steve Fastook, CNBC, Don Roberts, Sinclair Broadcast Group, Grass Valley
Topics: webinar, Martin Gren, Internet of Things, Internet of Everything, Cisco Systems, security suppliers, SIA, Scott Baker, Axis Communications, Security Industry Association, Marketing opportunities for security suppliersfor, Josh Gordon
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How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.
Topics: marketing, newsletters, promotional tool, subscription
Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.
Topics: content, content marketing, problem solving, marketing, seo, sales, user stories, case studies, content usage
Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.
Topics: corporate chagne, Microsoft, Satya Nadella, change, 3000 word memo
