The Josh Gordon Group blog

Fast food photos in ads vs. reality: great marketing or false advertising?

Posted by Josh Gordon on Thu, Jul 10, 2014 @ 05:07 AM
Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE         McDonalds BigMac 1