The Josh Gordon Group blog

Better lead generation by dropping the illusion of control

Posted by Josh Gordon on Tue, Jun 26, 2012 @ 12:06 PM

Despite every sales guru on the planet telling us that the power in the buyer/seller relationship has shifted to the buyer’s side, the dialog of lead generation sounds like sellers are still in control. 

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Topics: buyer/seller relatsionship, lead generation, illustion of control