In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.
The Josh Gordon Group blog
Topics: company blog, anticipating consumers, strategic content, blog, selling content, consumer questions