The Josh Gordon Group blog

Funny video on the marketing metrics of click-throughs

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM

Do you know marketers who are so obsessed with the number of click throughs their digital campaigns recieve that they look at little else? In 60 seconds this hysterical TV ad about an encyclopedia publisher explains the perils of this approach. Funny! 

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Topics: electronic advertising, new business, metrics, youtube, humor, click-throughs, advertising

Digital magazines: the worst possible digital ad media...except for all the others

Posted by Josh Gordon on Mon, Sep 30, 2013 @ 16:09 PM

Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines. 

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Topics: electronic advertising, digital media, digital magazines