In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.
The Josh Gordon Group blog
Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.
We just received a helpful set of signs from a local real estate agent who wants us to post them near our front door. The signs discourage local businesses from dumping grocery store circulars, take out menus and other promotional leaflets into our entry way.
This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
In a funny 6 minute stand up video given on the opening night of the Jimmy Fallon Show of the Tonight show Sienfeld reviews the ubiquity of cell phones, the importance of email, the death real time conversation, and the decline of the postal service. To view the video, click here or on the image below.
I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.
Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing
In a recent column in the Denver Post, TV critic Joanne Ostrow reports on a new way to describe an idea that has been kicking around for years. It came to light as she quoted NBC Sports Group Chairman Mark Lazarus, "the Olympics have always been a glimpse into the future” in terms of media behavior and the way companies release material. What they’re finding is a “circle model,” in which digital consumption drives people back to TV which drives them to digital." Lazarus further explained,
"For instance, a huge percentage of people who watch live events on NBC Sports Network watch again on NBC in primetime to see the curated, packaged stories. Will the circle be unbroken? The many networks of NBC Universal would like to keep you in that loop.”
Is the "circle model of consumption" a limpse into the future of TV? Some say it is the present. But regaurless of what it si called, the real challenge is to make this model work with day to day TV, without a huge marquee event like the Olympics driving it.