The Josh Gordon Group blog

Olympics TV viewing is a “circle model” of consumption

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM

In a recent column in the Denver Post,  TV critic Joanne Ostrow reports on a new way to describe an idea that has been kicking around for years. It came to light as she quoted NBC Sports Group Chairman Mark Lazarus, "the Olympics have always been a glimpse into the future” in terms of media behavior and the way companies release material. What they’re finding is a “circle model,” in which digital consumption drives people back to TV which drives them to digital." Lazarus further explained, 

"For instance, a huge percentage of people who watch live events on NBC Sports Network watch again on NBC in primetime to see the curated, packaged stories. Will the circle be unbroken? The many networks of NBC Universal would like to keep you in that loop.”

Is the "circle model of consumption" a limpse into the future of TV? Some say it is the present. But regaurless of what it si called, the real challenge is to make this model work with day to day TV, without a huge marquee event like the Olympics driving it. 

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Topics: audience building, Olympics, consumption models, media behavior, live production, Television production, online content, Broadcast, attract online traffic, NBC

TV production formats: 1080p and 4K to push out 720p, 1080i sticks around

Posted by Josh Gordon on Thu, Nov 7, 2013 @ 01:11 AM

The first half of this webinar was based on a six month study we did sponsored by Miranda Technologies that examined the future of Sports TV production formats. Using the links below you can You can watch the archived webinar or download the research reports the webinar was based on. Registation is free for both:

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Topics: Sports production, 720p, digital media, Josh Gordon Group, UHDTV, Miranda, 1080i, 1080p, Television production, Josh Gordon, Broadcast

Is 4K UHDTV the future of sports production? Join me on a live webinar, Thursday 9/26, 11 AM EDT

Posted by Josh Gordon on Sun, Sep 22, 2013 @ 09:09 AM

I'll be speaking on a live webinar next week on Thursday. Please join in! 

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Topics: Sports production, 720p, UHDTV, Miranda, 1080i, 1080p, Television production, 4K