The Josh Gordon Group blog

Which content is most persuasive? Free on demand webinar

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

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This webinar was based on our research which ranked the persuasiveness of different dorms of marketing content. Some types of content frequently used by marketers fell flat, while others did better than expected. In a time when customers receive and consume content is rapidly changing, this study found that the kind of content that persuades customers has also changed. Click HERE to view the webinar on BrightTALK's website.

BrightTalk webinar screengrab

Topics: webinar, marketing, digital media, marketing effectiveness, marketing content, educational content, BrightTALK, consumer habits, marketing campaigns