This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
The Josh Gordon Group blog
Yesterday it was announced that Broadcast Engineering magazine would cease publication. I spent more than 20 year with the publication and I remember many good times. I took these pictures at the 2003 National Association of Broadcasters show. Broadcast Engineering was so full of ads that when we put the issues in our trade show booth reception desk, the shelves holding them bucked under the weight. Today, trade show reception desks are largely safe from this danger.
Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.
Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores