The Josh Gordon Group blog

Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

Posted by Josh Gordon on Mon, Feb 2, 2015 @ 14:02 PM

Archived Marketing Webinar offers insight into the mind of security industry customers

Sponsored by the Security Industry Association (SIA)describe the image

Click HERE to watch the webinar on demand

The voice of your customers on how to improve your marketing

What would your customers tell you if you asked them how to improve your marketing?

Don’t miss this live one hour event that will share previously unreleased findings from a SIA sponsored study asking security industry buyers to evaluate the marketing that targets them. In addition to the research findings, there will be live insight from experts who know security managers and system integrators best.
Topics to be covered: 

  • What kind of information is most persuasive in motivating customers to buy?
  • What you need to know about hype, honesty, and simplification in telling your product story
  • How to assure that your message is not reaching non-customers
  • How to use educational information to motivate customers to buy
Is print media dead? Does social media have a life in the security market?

For the System Integrator’s point of view: 

 Bill BozemanBill Bozeman, CPP, is President and CEO of  PSA Security Network,  the world’s largest  electronic security  cooperative of over 200  system integrators, accounting for over $2 billion in annual systems design, installation, integration, and maintenance.


For the Security Manager’s point of view: 
 Bill Hayes

Bob Hayes is Managing Director of the Security Executive Council, a research and  advisory firm focusing on  improving security  management practices.

    describe the imageThe session moderator will be Josh Gordon, President of the Josh Gordon Group, who will guide the conversation using original security industry customer research conducted by his firm.  

Click HERE to watch the webinar on demand