Archived Marketing Webinar offers insight into the mind of security industry customers
Sponsored by the Security Industry Association (SIA)
Click HERE to watch the webinar on demand
The voice of your customers on how to improve your marketing
What would your customers tell you if you asked them how to improve your marketing?
Don’t miss this live one hour event that will share previously unreleased findings from a SIA sponsored study asking security industry buyers to evaluate the marketing that targets them. In addition to the research findings, there will be live insight from experts who know security managers and system integrators best. Topics to be covered:
- What kind of information is most persuasive in motivating customers to buy?
- What you need to know about hype, honesty, and simplification in telling your product story
- How to assure that your message is not reaching non-customers
- How to use educational information to motivate customers to buy
Is print media dead? Does social media have a life in the security market? |