As a persuasive element in B2B marketing, ideas are powerful, tangible, misunderstood, and underused. I loved the first few lines from Christopher Nolan's hit movie "Inception" because they dramatize just how influential ideas can be:
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Topics: Platformate, Steve Forbes, Seachange technology, B2B marketing, Shell oil, selling with ideas, Inception, Flat tax, Dell COmputer, resilient parasite