Most organizations know their current customers very well and social and digital media are helping. By monitoring activity on social media such as Facebook pages, LinkedIn forums, and Twitter streams customer feedback flows back to organizations. Additional feedback from “owned” digital media comes in as customers interact with the company website, e-newsletter, and blog. Best of all, this feedback is free!
The Josh Gordon Group blog
Social and digital media myopia in B2B marketing
Posted by
Josh Gordon on Sun, Jul 22, 2012 @ 17:07 PM
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Topics: digital media, non-customers, social media, noncustomers, social media myopia