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Great content attracts great media coverage

SIA Blog: The Impact of Marketing on Customers Vs. Noncustomers

"The Impact of Marketing on Customers vs. Noncustomers," SIA Blog

Security Industry Supplier Marketing Effectiveness Study

“Measuring Marketing Effectiveness,” SIA (Security Industry Association) Blog

How 4K UHDTV, 3 Gbps/1080p, and 1080i will shape the future of sports television production

Sponsored by Miranda Technologies

"Mobile Sports Production Eyes 4K, First stop, 1080p," TV Technology

"Sports Survey: 1080i, 3 Gbps/1080p Preferred Over 4K," TV NewsCheck

"Sports to move to 4k by 2016," TVB Europe

"Miranda report: sports production could see ‘strong shift’ in format preference," SVG Europe

"Miranda-Commissioned Study Lifts Lid on Future Format Preference," Content + Technology

"4K Sports Production to be Widely Embraced says New Survey," Display Central

http://adage.com/article/btob/survey-digital-editions-popular-broadcast-tech-buyers/286431/Marketing effectiness study on the top 34 suppliers in the television technology market: "Improving Marketing effectiveness" 

 "Video: Shift of ad dollars to “earned,” “owned” media hurts marketers’ ability to reach new customers" American Business Media (ABM) website

"Survey: Digital editions popular with broadcast tech buyers" in BtoB magazine

"Marketing is five times more persuasive to current customers than non-customers" PMA Newsline 

"Have Publishers Let Competitors Position Their Media?" in Folio magazine 

"When Marketers Look At You, What Do They See?" Broadcast Engineering

Society of Broadcast Engineers (SBE) posted the study on their website  

 

White paper:  "The Case for Audio Quality and Audio Processing in Streaming Radio”
"Sign Off: The Case for Audio Quality and Audio Processing in Streaming Radio" In Radio Magazine
"The Case for Audio Quality and Audio Processing in Streaming Radio" in Radio World

I'll be speaking a the Southern Newspaper Publishers Association annual meeting.

Sept 30 to Oct 2 2012. My presentation will be about monetizing print media in an ever more digital world.   

Research study: Revenue Generating Radio Technologies, a progress report

What's Next in Radio Technology? A 2 page write up in Radio World

A list of other write ups HERE

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