Great content attracts great media coverage

Marketing effectiness study on the top 34 suppliers in the television technology market: "Improving Marketing effectiveness"

"Video: Shift of ad dollars to “earned,” “owned” media hurts marketers’ ability to reach new customers" American Business Media (ABM) website

"Survey: Digital editions popular with broadcast tech buyers" in BtoB magazine

"Marketing is five times more persuasive to current customers than non-customers" PMA Newsline

"Have Publishers Let Competitors Position Their Media?" in Folio magazine

"New Study: Marketing is Five Times More Persuasive to Current Customers than Non-customers" on Yahoo News

Society of Broadcast Engineers (SBE) posted the study on their website

White paper: "The Case for Audio Quality and Audio Processing in Streaming Radio”

"Sign Off: The Case for Audio Quality and Audio Processing in Streaming Radio" In Radio Magazine

"The Case for Audio Quality and Audio Processing in Streaming Radio" in Radio World

I'll be speaking a the Southern Newspaper Publishers Association annual meeting.

Sept 30 to Oct 2 2012. My presentation will be about monetizing print media in an ever more digital world.

Research study: Revenue Generating Radio Technologies, a progress report

What's Next in Radio Technology? A 2 page write up in Radio World

A list of other write ups HERE

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