Marketing effectiness study on the top 34 suppliers in the television technology market: "Improving Marketing effectiveness"
"Video: Shift of ad dollars to “earned,” “owned” media hurts marketers’ ability to reach new customers" American Business Media (ABM) website
"Survey: Digital editions popular with broadcast tech buyers" in BtoB magazine
"Marketing is five times more persuasive to current customers than non-customers" PMA Newsline
"Have Publishers Let Competitors Position Their Media?" in Folio magazine
"New Study: Marketing is Five Times More Persuasive to Current Customers than Non-customers" on Yahoo News
Society of Broadcast Engineers (SBE) posted the study on their website