The Josh Gordon Group blog

A history of content marketing in under 3 minutes

Posted by boxdesign market8 on Tue, Nov 1, 2011 @ 12:11 PM

Digital media has made it easy for brands to embrace content marketing and tell their story. But companies have created user centric content for hundreds of years before. This short video timelines the history of company created content starting with "The Furrow," a customer magazine published by John Deere in 1895, right up to the present. Along with a rocking sound track from Robert Rose of the Content Marketing Institute this video offers great perspective.