How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.
The Josh Gordon Group blog
Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.
This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.