The Josh Gordon Group blog

Video: Should I publish a companion digital magazine for my website?

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 11:02 AM
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Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing

TV production formats: 1080p and 4K to push out 720p, 1080i sticks around

Posted by Josh Gordon on Thu, Nov 7, 2013 @ 01:11 AM

The first half of this webinar was based on a six month study we did sponsored by Miranda Technologies that examined the future of Sports TV production formats. Using the links below you can You can watch the archived webinar or download the research reports the webinar was based on. Registation is free for both:

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Topics: Sports production, 720p, digital media, Josh Gordon Group, UHDTV, Miranda, 1080i, 1080p, Television production, Josh Gordon, Broadcast

Marketing effectiveness in the security industry: FREE webinar Oct 24

Posted by Josh Gordon on Fri, Oct 11, 2013 @ 15:10 PM

I will be sharing findings from a new research study on marketing effectiveness in the security industry.

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Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control

Video: How the shift to owned and earned media hurts B2B marketing

Posted by Josh Gordon on Thu, Aug 16, 2012 @ 09:08 AM

What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience.

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Topics: B2B suppliers, content strategy, digital media, B2B marketing, non-customers, e-newsletter, social media, Josh Gordon Group, buyer/seller relatsionship, Josh Gordon, advertising, earned media, existing customers, noncustomers

Digital magazines surprise in B2B marketing study

Posted by Josh Gordon on Mon, Jun 11, 2012 @ 09:06 AM

Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.

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Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores

B2B marketing is 5x more persuasive with customers than non-customers

Posted by Josh Gordon on Thu, May 31, 2012 @ 11:05 AM

For immediate release:

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Topics: B2B suppliers, B2B marketing, non-customers, John Luff, HD Consulting, Tom Canavan, Signiant, Improving Marketing Effectiveness, Josh Gordon Group, B2B technology marketing, Josh Gordon