The Josh Gordon Group blog

Long before the iPhone, I worked with Siri!

Posted by Josh Gordon on Mon, Mar 7, 2016 @ 09:03 AM

I have a new Twitter follower from a past life.

One of my first projects as a just-out-of-college A/V producer in Boston was to create a series of 6-8 hour audio training programs for the American Management Associations. Things got off to a very slow start. My voice over talent would burn out during the long sessions and make time consuming mistakes. Gene Jones, my sound engineer at TR Productions, made a suggestion, "Why not bring in Sue Bennett, she'll do it in one take." Sure enough, Sue was an amazing voice over talent who cranked though the long scripts without missing a beat.

That was forever ago. So I was more than a little curious when one "Susan Bennett, Voice Over Artist" started following me on Twitter. It turns out, she was an amazing voice over talent then, and her career never slowed down. Today she is best known as the voice of Siri, on the Apple iPhone.

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On demand webinar: What will the IP transition mean to you?

Posted by Josh Gordon on Mon, Oct 12, 2015 @ 15:10 PM

Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right:

Josh Gordon, Moderator
Steve Fastook, CNBC’s Senior Vice President, Technical and Commercial Operations
Don Roberts, Sinclair Broadcast Group’s Director of Television Systems
Sponsored by The Grass Valley Group

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Topics: IP transition, Josh Gordon, Broadcast, Steve Fastook, CNBC, Don Roberts, Sinclair Broadcast Group, Grass Valley

Webinar: IoT Opportunities for Security Industry Suppliers, on demand

Posted by Josh Gordon on Fri, Oct 9, 2015 @ 19:10 PM
I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who invented the world's first networked security camera, and Todd Baker who heads product management for Cisco's IOx product line, which specifically targets IoT applications. Special thanks to the Security Industry Association for sponsoring the event. 
  Officially Martin Gren is Founder and Director of New Projects, AXIS Communications.
Todd Baker, is Head of IOx Product Management, at Cisco Systems.
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Topics: webinar, Martin Gren, Internet of Things, Internet of Everything, Cisco Systems, security suppliers, SIA, Scott Baker, Axis Communications, Security Industry Association, Marketing opportunities for security suppliersfor, Josh Gordon

Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

Posted by Josh Gordon on Mon, Feb 2, 2015 @ 14:02 PM

Archived Marketing Webinar offers insight into the mind of security industry customers

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Is your company newsletter "all about us"?

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.

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Topics: marketing, newsletters, promotional tool, subscription

User stories: great for sales support, poor for SEO or converting sales leads

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.

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Topics: content, content marketing, problem solving, marketing, seo, sales, user stories, case studies, content usage

A universal template for corporate change from...Microsoft?

Posted by Josh Gordon on Thu, Jul 17, 2014 @ 11:07 AM

Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.

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Topics: corporate chagne, Microsoft, Satya Nadella, change, 3000 word memo

Fast food photos in ads vs. reality: great marketing or false advertising?

Posted by Josh Gordon on Thu, Jul 10, 2014 @ 05:07 AM
Dario D. Mayor, from, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE         
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How blog content became a pool company's best salesperson

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.  

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Topics: company blog, anticipating consumers, strategic content, blog, selling content, consumer questions

Which content is most persuasive? Free on demand webinar

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

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Topics: webinar, marketing, digital media, marketing effectiveness, marketing content, educational content, BrightTALK, consumer habits, marketing campaigns