The Josh Gordon Group blog

Video: How the shift to owned and earned media hurts B2B marketing

Posted by Josh Gordon on Thu, Aug 16, 2012 @ 09:08 AM

What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience.

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Topics: B2B suppliers, content strategy, digital media, B2B marketing, non-customers, e-newsletter, social media, Josh Gordon Group, buyer/seller relatsionship, Josh Gordon, advertising, earned media, existing customers, noncustomers

Social and digital media myopia in B2B marketing

Posted by Josh Gordon on Sun, Jul 22, 2012 @ 17:07 PM

Most organizations know their current customers very well and social and digital media are helping. By monitoring activity on social media such as  Facebook pages, LinkedIn forums, and Twitter streams customer feedback flows back to organizations. Additional feedback from “owned” digital media comes in as customers interact with the company website, e-newsletter, and blog. Best of all, this feedback is free!

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Topics: digital media, non-customers, social media, noncustomers, social media myopia

Does your current media plan reach new customers?

Posted by Josh Gordon on Mon, Jun 18, 2012 @ 08:06 AM

In today's highly fragmented communications environment your company’s media choices can become a self-fulfilling prophecy.

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Topics: new custoerms, new business, non-customers, e-newsletter, advertising, media plan, existing customers

B2B marketing is 5x more persuasive with customers than non-customers

Posted by Josh Gordon on Thu, May 31, 2012 @ 11:05 AM

For immediate release:

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Topics: B2B suppliers, B2B marketing, non-customers, John Luff, HD Consulting, Tom Canavan, Signiant, Improving Marketing Effectiveness, Josh Gordon Group, B2B technology marketing, Josh Gordon