The Josh Gordon Group blog
Topics: content, content marketing, webinar, video, digital media, Josh Gordon Group, digital editions, online content, digital magazine, Josh Gordon, digital magazines, IAB, Long Tail Alliance, digital publishing
Some marketers have written off trade magazine advertising as yesterday's news. But a just-released study of broadcast technology buyers from the Josh Gordon Group found magazines and digital magazines among the most frequently used of all media.
Topics: B2B suppliers, B2B marketing, social media, Improving Marketing Effectiveness, iPads, LinkedIn, Josh Gordon Group, digital editions, digital magazines, trade magazines, e-readers, BtoB, Facebook, Twitter, engagement scores