--- title: Blog --- [![jg-logo-horizontal-826-web.gif.png](https://www.joshgordon.com/hs-fs/hubfs/Josh_Gordon_Dec2015-theme_Images/jg-logo-horizontal-826-web.gif.png?width=800&height=210&name=jg-logo-horizontal-826-web.gif.png "jg-logo-horizontal-826-web.gif.png")](https://www.joshgordon.com/) - [HOME](https://www.joshgordon.com/) - [ABOUT US](https://www.joshgordon.com/about-us) - [BLOG](https://strategiccontentgroup.hs-sites.com/blog) - [RESOURCES](https://www.joshgordon.com/resources) - [PRESS](https://www.joshgordon.com/press) - [CONTACT](https://www.joshgordon.com/contact) Loading # The Josh Gordon Group blog ## [FOX looks to sell assets anticipating competition from new media giants like Google, Amazon, and Facebook](https://www.joshgordon.com/blog/fox-to-sell-assets-anticipating-competition-from-new-media-giants-like-google-amazon-and-facebook) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Dec 7, 2017 @ 05:12 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hubfs/Murdock%20and%20sons.jpg) ](https://www.joshgordon.com/blog/fox-to-sell-assets-anticipating-competition-from-new-media-giants-like-google-amazon-and-facebook) Rupert Murdoch, (center with sons) who has proven himself as the best at knowing the value of a media asset, time and time again, is looking to sell of parts of his $60 Billion FOX empire because it is too small. Anticipating future competition from Netflix, Amazon,Comcast, Google, and Facebook looks daunting. Wall St Journal (owned by Murdoch) Reports:[http://on.wsj.com/2iY6P95](http://on.wsj.com/2iY6P95) [Read More](https://www.joshgordon.com/blog/fox-to-sell-assets-anticipating-competition-from-new-media-giants-like-google-amazon-and-facebook) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/fox-to-sell-assets-anticipating-competition-from-new-media-giants-like-google-amazon-and-facebook#comments-listing) Topics: [Rubert Murdock, FOX, Amazoon, Google, Facebook](https://www.joshgordon.com/blog/topic/rubert-murdock-fox-amazoon-google-facebook) ## [Three economic factors that will boost 2018 revenues at Broadcasters](https://www.joshgordon.com/blog/three-economic-factors-will-boost-your-2018-sales-to-television-organizations) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Wed, Nov 29, 2017 @ 04:11 AM - [Tweet](https://twitter.com/share) [![](https://gallery.mailchimp.com/b1c6da50fa8e8f6e0fa646ab0/images/4c0f0be3-68cd-4a0f-b4b0-8270b8a32f22.jpg) ](https://www.joshgordon.com/blog/three-economic-factors-will-boost-your-2018-sales-to-television-organizations) # Despite a slow 2017, the financial outlook for broadcasters looks bright for next year. Here are three reasons why: [Read More](https://www.joshgordon.com/blog/three-economic-factors-will-boost-your-2018-sales-to-television-organizations) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/three-economic-factors-will-boost-your-2018-sales-to-television-organizations#comments-listing) ## [Long before the iPhone, I worked with Siri!](https://www.joshgordon.com/blog/in-my-youth-i-worked-with-siri) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Mar 7, 2016 @ 09:03 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hubfs/Sue_Bennett.png) ](https://www.joshgordon.com/blog/in-my-youth-i-worked-with-siri) I have a new Twitter follower from a past life. One of my first projects as a just-out-of-college A/V producer in Boston was to create a series of 6-8 hour audio training programs for the American Management Associations. Things got off to a very slow start. My voice over talent would burn out during the long sessions and make time consuming mistakes. Gene Jones, my sound engineer at TR Productions, made a suggestion, "Why not bring in Sue Bennett, she'll do it in one take." Sure enough, Sue was an amazing voice over talent who cranked though the long scripts without missing a beat. That was forever ago. So I was more than a little curious when one "Susan Bennett, Voice Over Artist" started following me on Twitter. It turns out, she was an amazing voice over talent then, and her career never slowed down. Today she is best known as the voice of Siri, on the Apple iPhone. [Read More](https://www.joshgordon.com/blog/in-my-youth-i-worked-with-siri) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/in-my-youth-i-worked-with-siri#comments-listing) ## [What will the IP transition mean to you? Watch the on demand webinar](https://www.joshgordon.com/blog/bid/364655/on-demand-webinar-what-will-the-ip-transition-mean-to-you) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Oct 12, 2015 @ 15:10 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-3803252250-png/images/ip_webinar.png) ](https://www.joshgordon.com/blog/bid/364655/on-demand-webinar-what-will-the-ip-transition-mean-to-you) Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right: Josh Gordon, Moderator Steve Fastook, CNBC’s Senior Vice President, Technical and Commercial Operations Don Roberts, Sinclair Broadcast Group’s Director of Television Systems Sponsored by The Grass Valley Group [Read More](https://www.joshgordon.com/blog/bid/364655/on-demand-webinar-what-will-the-ip-transition-mean-to-you) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/364655/on-demand-webinar-what-will-the-ip-transition-mean-to-you#comments-listing) Topics: [IP transition](https://www.joshgordon.com/blog/topic/ip-transition), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon), [Broadcast](https://www.joshgordon.com/blog/topic/broadcast), [Steve Fastook](https://www.joshgordon.com/blog/topic/steve-fastook), [CNBC](https://www.joshgordon.com/blog/topic/cnbc), [Don Roberts](https://www.joshgordon.com/blog/topic/don-roberts), [Sinclair Broadcast Group](https://www.joshgordon.com/blog/topic/sinclair-broadcast-group), [Grass Valley](https://www.joshgordon.com/blog/topic/grass-valley) ## [Webinar: IoT Opportunities for Security Industry Suppliers, on demand](https://www.joshgordon.com/blog/bid/364647/Webinar-IoT-Opportunities-for-Security-Industry-Suppliers-on-demand) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Fri, Oct 9, 2015 @ 19:10 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-3803252145-png/images/iot_security_webinar-resized-600.png) ](https://www.joshgordon.com/blog/bid/364647/Webinar-IoT-Opportunities-for-Security-Industry-Suppliers-on-demand) I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who invented the world's first networked security camera, and Todd Baker who heads product management for Cisco's IOx product line, which specifically targets IoT applications. Special thanks to the Security Industry Association for sponsoring the event.    Officially Martin Gren is Founder and Director of New Projects, AXIS Communications. Todd Baker, is Head of IOx Product Management, at Cisco Systems. [Read More](https://www.joshgordon.com/blog/bid/364647/Webinar-IoT-Opportunities-for-Security-Industry-Suppliers-on-demand) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/364647/Webinar-IoT-Opportunities-for-Security-Industry-Suppliers-on-demand#comments-listing) Topics: [webinar](https://www.joshgordon.com/blog/topic/webinar), [Martin Gren](https://www.joshgordon.com/blog/topic/martin-gren), [Internet of Things](https://www.joshgordon.com/blog/topic/internet-of-things), [Internet of Everything](https://www.joshgordon.com/blog/topic/internet-of-everything), [Cisco Systems](https://www.joshgordon.com/blog/topic/cisco-systems), [security suppliers](https://www.joshgordon.com/blog/topic/security-suppliers), [SIA](https://www.joshgordon.com/blog/topic/sia), [Scott Baker](https://www.joshgordon.com/blog/topic/scott-baker), [Axis Communications](https://www.joshgordon.com/blog/topic/axis-communications), [Security Industry Association](https://www.joshgordon.com/blog/topic/security-industry-association), [Marketing opportunities for security suppliersfor](https://www.joshgordon.com/blog/topic/marketing-opportunities-for-security-suppliersfor), [Josh Gordon](https://www.joshgordon.com/blog/topic/josh-gordon) ## [Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes](https://www.joshgordon.com/blog/bid/360511/Watch-SIA-marketing-voice-of-customer-webinar-with-Bill-Bozeman-Bob-Hayes) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Mon, Feb 2, 2015 @ 14:02 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-3803251960-png/images/sia_logo_small.png) ](https://www.joshgordon.com/blog/bid/360511/Watch-SIA-marketing-voice-of-customer-webinar-with-Bill-Bozeman-Bob-Hayes) | Archived Marketing Webinar offers insight into the mind of security industry customers | | --- | [Read More](https://www.joshgordon.com/blog/bid/360511/Watch-SIA-marketing-voice-of-customer-webinar-with-Bill-Bozeman-Bob-Hayes) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/360511/Watch-SIA-marketing-voice-of-customer-webinar-with-Bill-Bozeman-Bob-Hayes#comments-listing) ## [Is your company newsletter "all about us"?](https://www.joshgordon.com/blog/bid/357532/Is-your-company-newsletter-all-about-us) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Tue, Nov 4, 2014 @ 15:11 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-2029812692-jpg/images/zz.jpg) ](https://www.joshgordon.com/blog/bid/357532/Is-your-company-newsletter-all-about-us) How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories. [Read More](https://www.joshgordon.com/blog/bid/357532/Is-your-company-newsletter-all-about-us) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/357532/Is-your-company-newsletter-all-about-us#comments-listing) Topics: [marketing](https://www.joshgordon.com/blog/topic/marketing), [newsletters](https://www.joshgordon.com/blog/topic/newsletters), [promotional tool](https://www.joshgordon.com/blog/topic/promotional-tool), [subscription](https://www.joshgordon.com/blog/topic/subscription) ## [User stories: great for sales support, poor for SEO or converting sales leads](https://www.joshgordon.com/blog/bid/357531/User-stories-great-for-sales-support-poor-for-SEO-or-converting-sales-leads) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Tue, Nov 4, 2014 @ 15:11 PM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-2028979369-jpg/images/z-resized-600.jpg) ](https://www.joshgordon.com/blog/bid/357531/User-stories-great-for-sales-support-poor-for-SEO-or-converting-sales-leads) Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions. [Read More](https://www.joshgordon.com/blog/bid/357531/User-stories-great-for-sales-support-poor-for-SEO-or-converting-sales-leads) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/357531/User-stories-great-for-sales-support-poor-for-SEO-or-converting-sales-leads#comments-listing) Topics: [content](https://www.joshgordon.com/blog/topic/content), [content marketing](https://www.joshgordon.com/blog/topic/content-marketing), [problem solving](https://www.joshgordon.com/blog/topic/problem-solving), [marketing](https://www.joshgordon.com/blog/topic/marketing), [seo](https://www.joshgordon.com/blog/topic/seo), [sales](https://www.joshgordon.com/blog/topic/sales), [user stories](https://www.joshgordon.com/blog/topic/user-stories), [case studies](https://www.joshgordon.com/blog/topic/case-studies), [content usage](https://www.joshgordon.com/blog/topic/content-usage) ## [A universal template for corporate change from...Microsoft?](https://www.joshgordon.com/blog/bid/351145/A-universal-template-for-corporate-change-from-Microsoft) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Jul 17, 2014 @ 11:07 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-1264579504-png/images/satya_nadella.png) ](https://www.joshgordon.com/blog/bid/351145/A-universal-template-for-corporate-change-from-Microsoft) Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed. [Read More](https://www.joshgordon.com/blog/bid/351145/A-universal-template-for-corporate-change-from-Microsoft) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/351145/A-universal-template-for-corporate-change-from-Microsoft#comments-listing) Topics: [corporate chagne](https://www.joshgordon.com/blog/topic/corporate-chagne), [Microsoft](https://www.joshgordon.com/blog/topic/microsoft), [Satya Nadella](https://www.joshgordon.com/blog/topic/satya-nadella), [change](https://www.joshgordon.com/blog/topic/change), [3000 word memo](https://www.joshgordon.com/blog/topic/3000-word-memo) ## [Fast food photos in ads vs. reality: great marketing or false advertising?](https://www.joshgordon.com/blog/bid/350538/fast-food-photos-in-ads-vs-reality-great-marketing-or-false-advertising) Posted by [Josh Gordon](https://www.joshgordon.com/blog/author/josh-gordon) on Thu, Jul 10, 2014 @ 05:07 AM - [Tweet](https://twitter.com/share) [![](https://www.joshgordon.com/hs-fs/file-1204864579-jpg/images/mcdonalds-bigmac-1.jpg) ](https://www.joshgordon.com/blog/bid/350538/fast-food-photos-in-ads-vs-reality-great-marketing-or-false-advertising) Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click [HERE ](https://www.treehugger.com/corporate-responsibility/fast-food-ads-vs-reality-photos.html)         [Read More](https://www.joshgordon.com/blog/bid/350538/fast-food-photos-in-ads-vs-reality-great-marketing-or-false-advertising) 0 Comments [Click here to read/write comments](https://www.joshgordon.com/blog/bid/350538/fast-food-photos-in-ads-vs-reality-great-marketing-or-false-advertising#comments-listing) [All posts](https://www.joshgordon.com/blog/all) [Next](https://www.joshgordon.com/blog/page/2) ### Subscribe to our blog by Email ### Latest Posts ### Browse by Tag - [1080i (2)](https://www.joshgordon.com/blog/topic/1080i) - [1080p (2)](https://www.joshgordon.com/blog/topic/1080p) - [3000 word memo (1)](https://www.joshgordon.com/blog/topic/3000-word-memo) - [4K (1)](https://www.joshgordon.com/blog/topic/4k) - [720p (2)](https://www.joshgordon.com/blog/topic/720p) - [access control (1)](https://www.joshgordon.com/blog/topic/access-control) - 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