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The Josh Gordon Group blog

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A universal template for corporate change from...Microsoft?

  
  
  
  
Satya Nadella

Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.

Fast food photos in ads vs. reality: great marketing or false advertising?

  
  
  
  
McDonalds BigMac 1Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE         

How blog content became a pool company's best salesperson

  
  
  
  
Michael Seltzer sg

In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.  

Which content is most persuasive? Free on demand webinar

  
  
  
  

Rethinking B2B print advertising for a digital marketing world

  
  
  
  
Trade magazines

Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.

No solicitations allowed except for ours!

  
  
  
  
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We just received a helpful set of signs from a local real estate agent who wants us to post them near our front door. The signs discourage local businesses from dumping grocery store circulars, take out menus and other promotional leaflets into our entry way. 

When marketers look at you, what do they see?

  
  
  
  
Picture8

This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

Jerry Sienfeld marketing video

  
  
  
  
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In a funny 6 minute stand up video given on the opening night of the Jimmy Fallon Show of the Tonight show Sienfeld reviews the ubiquity of cell phones, the importance of email, the death real time conversation, and the decline of the postal service. To view the video, click here or on the image below. 

A marketing manager's incomplete guide to sidewalk signs

  
  
  
  
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I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.

Video: Should I publish a companion digital magazine for my website?

  
  
  
  
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Here is a Webinar I did for the IAB as part of their Long Tail Alliance webinar series. It is still a pertinent question today.

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