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Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.
In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.
Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.
We just received a helpful set of signs from a local real estate agent who wants us to post them near our front door. The signs discourage local businesses from dumping grocery store circulars, take out menus and other promotional leaflets into our entry way.
This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:
In a funny 6 minute stand up video given on the opening night of the Jimmy Fallon Show of the Tonight show Sienfeld reviews the ubiquity of cell phones, the importance of email, the death real time conversation, and the decline of the postal service. To view the video, click here or on the image below.
I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.
Here is a Webinar I did for the IAB as part of their Long Tail Alliance webinar series. It is still a pertinent question today.
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