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The Josh Gordon Group blog

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Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

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Archived Marketing Webinar offers insight into the mind of security industry customers

Is your company newsletter "all about us"?


How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.

User stories: great for sales support, poor for SEO or converting sales leads

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Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.

A universal template for corporate change from...Microsoft?

Satya Nadella

Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.

Fast food photos in ads vs. reality: great marketing or false advertising?

McDonalds BigMac 1Dario D. Mayor, from, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE         

How blog content became a pool company's best salesperson

Michael Seltzer sg

In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.  

Which content is most persuasive? Free on demand webinar


Rethinking B2B print advertising for a digital marketing world

Trade magazines

Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.

No solicitations allowed except for ours!

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We just received a helpful set of signs from a local real estate agent who wants us to post them near our front door. The signs discourage local businesses from dumping grocery store circulars, take out menus and other promotional leaflets into our entry way. 

When marketers look at you, what do they see?


This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

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