I have a new Twitter follower from a past life.
One of my first projects as a just-out-of-college A/V producer in Boston was to create a series of 6-8 hour audio training programs for the American Management Associations. Things got off to a very slow start. My voice over talent would burn out during the long sessions and make time consuming mistakes. Gene Jones, my sound engineer at TR Productions, made a suggestion, "Why not bring in Sue Bennett, she'll do it in one take." Sure enough, Sue was an amazing voice over talent who cranked though the long scripts without missing a beat.
That was forever ago. So I was more than a little curious when one "Susan Bennett, Voice Over Artist" started following me on Twitter. It turns out, she was an amazing voice over talent then, and her career never slowed down. Today she is best known as the voice of Siri, on the Apple iPhone.
Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right:
Josh Gordon, Moderator
Steve Fastook, CNBC’s Senior Vice President, Technical and Commercial Operations
Don Roberts, Sinclair Broadcast Group’s Director of Television Systems
Sponsored by The Grass Valley Group
Sinclair Broadcast Group,
I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who invented the world's first networked security camera, and Todd Baker who heads product management for Cisco's IOx product line, which specifically targets IoT applications. Special thanks to the Security Industry Association for sponsoring the event.
Officially Martin Gren is Founder and Director of New Projects, AXIS Communications.
Todd Baker, is Head of IOx Product Management, at Cisco Systems.
Internet of Things,
Internet of Everything,
Security Industry Association,
Marketing opportunities for security suppliersfor,
Archived Marketing Webinar offers insight into the mind of security industry customers
How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.
Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.
Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.
3000 word memo
Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click
In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.