The Josh Gordon Group blog

On demand webinar: What will the IP transition mean to you?

Posted by Josh Gordon on Mon, Oct 12, 2015 @ 15:10 PM

Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right:

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Topics: IP transition, Josh Gordon, Broadcast, Steve Fastook, CNBC, Don Roberts, Sinclair Broadcast Group, Grass Valley

Webinar: IoT Opportunities for Security Industry Suppliers, on demand

Posted by Josh Gordon on Fri, Oct 9, 2015 @ 19:10 PM
I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who built the world's first networked security camera, and Todd Baker who heads "Internet of Everything" (IoX) at Cisco Systems.  Who better to lay out opportunities for security industry suppliers. Special thanks to SIA for sponsoring the event. 
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Topics: webinar, Martin Gren, Internet of Things, Internet of Everything, Cisco Systems, security suppliers, SIA, Scott Baker, Axis Communications, Security Industry Association, Marketing opportunities for security suppliersfor, Josh Gordon

Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

Posted by Josh Gordon on Mon, Feb 2, 2015 @ 14:02 PM

Archived Marketing Webinar offers insight into the mind of security industry customers

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Is your company newsletter "all about us"?

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.

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Topics: marketing, newsletters, promotional tool, subscription

User stories: great for sales support, poor for SEO or converting sales leads

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.

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Topics: content, content marketing, problem solving, marketing, seo, sales, user stories, case studies, content usage

A universal template for corporate change from...Microsoft?

Posted by Josh Gordon on Thu, Jul 17, 2014 @ 11:07 AM

Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.

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Topics: corporate chagne, Microsoft, Satya Nadella, change, 3000 word memo

Fast food photos in ads vs. reality: great marketing or false advertising?

Posted by Josh Gordon on Thu, Jul 10, 2014 @ 05:07 AM
Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE         
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How blog content became a pool company's best salesperson

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

In 2008 the recession hit Marcus Sheridan’s company, River Pools and Spas. As his business suffered he tried something new: Posting strategic content on his company blog. In a video produced by the Social Media Examiner we see just how Sheridan turned around his business by posting unique content that quickly became his company’s best salesperson.  

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Topics: company blog, anticipating consumers, strategic content, blog, selling content, consumer questions

Which content is most persuasive? Free on demand webinar

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

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Topics: webinar, marketing, digital media, marketing effectiveness, marketing content, educational content, BrightTALK, consumer habits, marketing campaigns

Rethinking B2B print advertising for a digital marketing world

Posted by Josh Gordon on Mon, Jun 16, 2014 @ 13:06 PM

Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.

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Topics: print advertising, branding through awareness, security industry, creating awareness, broadcast technology industry