The Josh Gordon Group blog

I frequently suggest to clients they combine their blog and website. But often the mentality is that websites are websites and blogs are blogs.

Topics: content strategy, social media

Wait a minute! This blog is about the power of content and its ability to persuade. Am I saying that content is no longer King? To that I say both yes and no.

Topics: content, content marketing, audience building

Social media guru and uberblogger Chris Brogan was coming to town. I was going to see him and Tweeted about it. Having never met Brogan I was surprised and delighted to receive a funny Tweet back (on left). 

Topics: digital media, social media, Twitter

Most company newsletters operate with a 25-30% open rate. Is it honestly worth the effort to send it out when only a small minority of  users will open and read it? 

Topics: newsletter, digital media, marketing strategy

In July 2009 Amazon.com bought online shoe retailer Zappos.com for $887.9 million from entrepreneur Tony Hsieh (pictured).

Topics: content strategy, Twitter

There's a great post contrasting the graphic presentation styles of Bill Gates and Steven Jobs on the Presentation Zen blog. Blogger Garr Reynolds roots for Jobs' use of minimal graphics over Gates' slides with more complex information.

Topics: iPhone, presentation style, Steve Jobs, Bill Gates, Apple

Topics: persuasive presentation

I'll be speaking on a live webinar next week on Thursday. Please join in! 

Topics: Sports production, 720p, UHDTV, Miranda, 1080i, 1080p, Television production, 4K

Here is an aticle that ran this morning: 

Topics: content, content marketing, content strategy, bradcast indusrty survey, prduction research, Sports Video Group, educational content, Josh Gordon, Broadcast, Ken Kerschbaumer

Topics: B2B suppliers, B2B marketing, B2B technology marketing, advertising, BtoB