The Josh Gordon Group blog
Funny video on the marketing metrics of click-throughs
Topics: electronic advertising, new business, metrics, youtube, humor, click-throughs, advertising
Join me for a FREE educational webinar on mobile TV production on Jan 23rd
Struggling to stay efficient in your truck/OB productions?
You’re not alone. We have answers that can help.
Live programming, especially sports, continues to drive technology in the broadcast business. In fact, it’s one of the last remaining bits of “see it now” television that broadcasters crave to satisfy viewers and advertisers alike.
Join us for a free Webinar, as industry researcher Josh Gordon joins truck production legend George Hoover, from NEP, in a discussion about the challenges truck pros are facing. Using results from a recent survey of broadcasters, our host and his guest will identify key problem areas that put a strain on truck production and suggest how they can be overcome.
Come and explore the trends this survey has uncovered and listen as we discuss ways you can adapt and be ready for the future.
The webinar will address:
- Truck set up challenges
- Live control room challenges
- Big trucks vs. small trucks
- Truck economics
- Questions and answers
Webinar is scheduled for Thursday, January 23rd
8:00 am PST, 11:00 am EST,
5:00 pm ET, 4:00 pm GMT
About the presenters
Josh Gordon, is president of the Josh Gordon Group, a marketing service company that helps organizations succeed through a greater understanding of technology trends and customer needs via research. He is well known in the television technology market as an early trend spotter and is the author of several books on the sales and marketing process.www.joshgordon.com
George Hoover is Chief Technology Officer of NEP. Mr. Hoover is a three time Emmy winner, and was awarded the Broadcasting & Cable Technology Leadership Award, inducted into the Sports Video Group Hall of Fame and named a Fellow of the Society of Motion Picture and Television Engineers. He is also co-author of the book, “TV on Wheels, The Story of Remote Television Production."
Topics: NEP, Miranda Technologies, TV production trucks, George Hoover, live production, Mobile production
The secret of developing breakthrough products
As Walt Mossberg, one of the great tech journalists of our time, stepped down as personal technology columnist at the Wall Street Journal he reviewed the most important personal technology products over the past 20 years. On his list were groundbreaking products that made history and become household names: Windows 95, Google, iPod, iPhone, Twitter, Facebook etc.
Topics: New products, break through prodcuts, Wall Street Journal, new prodcut developmnet, marketing strategy, Walt Mossberg
TV production formats: 1080p and 4K to push out 720p, 1080i sticks around
The first half of this webinar was based on a six month study we did sponsored by Miranda Technologies that examined the future of Sports TV production formats. Using the links below you can You can watch the archived webinar or download the research reports the webinar was based on. Registation is free for both:
Topics: Sports production, 720p, digital media, Josh Gordon Group, UHDTV, Miranda, 1080i, 1080p, Television production, Josh Gordon, Broadcast
Broadcast Engineering in 2003: so many ads it broke the desk, now gone
Yesterday it was announced that Broadcast Engineering magazine would cease publication. I spent more than 20 year with the publication and I remember many good times. I took these pictures at the 2003 National Association of Broadcasters show. Broadcast Engineering was so full of ads that when we put the issues in our trade show booth reception desk, the shelves holding them bucked under the weight. Today, trade show reception desks are largely safe from this danger.
Topics: Broadcast Engineering, NAB, NAB trade show, trade magazines, Broadcast Engineering magazine, National Association of Broadcasters
Twitter: the new security threat for sports staduims
Yesterday at the Sports Venue Technology Summit, put on by the Sports Video Group, Chuck Wilson, Executive Director of the NSCA (National Systems Contractors Association) told the audience that there is a new threat keeping stadium owners up at night. It used to the weather, but now it is Twitter.
Topics: stadium security, NSCA, Sports Video Group, vodkasam, sports stadium, Twitter, Chuck Wilson, SVG
Marketing effectiveness in the security industry: FREE webinar Oct 24
I will be sharing findings from a new research study on marketing effectiveness in the security industry.
Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control
Never forget to ask your customers.... “would you do it?”
Sergio Zyman was VP of marketing at Coca-Cola during 1985 during one of the biggest marketing flops in business history: the introduction of New Coke.
Topics: selling with surveys, marketing stories, stories that sell, marketing strategy
Digital magazines: the worst possible digital ad media...except for all the others
Winston Churchill described democracy as "the worst form of government...except for all the others that have been tried." With apologies to all the history buffs out there, I'd like to make the same case for digital magazines.
Topics: electronic advertising, digital media, digital magazines
I love this cartoon by Brady Bonus I found on the Eloqua cartoon collaborative. I don't have to add much about the importance of having a content strategy driving social media because this cartoon says it beautifully:
Topics: content strategy, social media